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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Watch Formula Drift's Chris Forsberg break in a new warehouse

Here are just a few great drift cars: Toyota AE86, Mazda RX-7, Nissan Z, Nissan Silvia, and Ford Mustang. One vehicle you won't find on that list, however, is the Infiniti M, because it's a big, heavy luxury car.
It's comfortable, spacious and better to drive than you might expect. And yet, even though it was possible to get one with a very nice 335-horsepower, 4.5-liter V8, it wouldn't be the first car we'd gut and take drifting in an empty warehouse. Formula Drift driver Chris Forsberg didn't get our memo, evidently, which is why we have this video of him flinging a big, white Infiniti through an empty building.
It's an entertaining video, if only because using an M as a drift car is just such a ludicrous sight. Scroll down to watch the entire clip.