2019 Infiniti Qx30 on 2040-cars

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2020 Infiniti Edition 30 models priced

The 2020 model year marks the 30th anniversary of Infiniti, and as announced back in August, the brand is rolling out specially tweaked Edition 30 models across the bulk of its lineup. We now have more details and pricing for the commemorative editions, which are available on the Q50 sedan, Q60 coupe, QX50 compact crossover, QX60 mid-size crossover, and QX80 full-size SUV. The Q50 Edition 30 sedan's starting price is $43,700 with rear-wheel drive and $45,700 is all-wheel drive. The Q50 Edition 30 is priced between the Luxe and Sport trim levels, but its equipment is closer to that of the Sport. Although it's $4,800 cheaper than the Sport, the Edition 30 adds full-speed adaptive cruise control, but it uses the smaller brake rotors of the Luxe trim and it skips the Sport's adaptive damping. Unique Edition 30 elements include dark-chrome 19-inch wheels and exterior trim, black mirror caps, and a black mesh grille. The Q60 Edition 30 coupe is offered as a $4,200 package for the Luxe trim level. Added to the $45,500 base price of the rear-wheel-drive Luxe coupe, and you get a starting price of $49,700 for the Edition 30. All-wheel drive is another $2,000. Exterior enhancements mirror those of the Q50 Edition 30. The Q60 Edition 30 package also adds navigation, an around-view monitor, power-adjustable steering column, memory settings, rear auto-braking, adaptive cruise control, heated seats and steering wheel, and a few lesser items. The QX50 Edition 30 compact crossover builds on the mid-level Essential trim level. It's sold as a package for $1,200 and includes adaptive cruise control, blind-spot intervention, lane-depature prevention, and adaptive front lighting, plus 20-inch dark-finish wheels, dark-chrome exterior accents, a body-color rear diffuser, and a black headliner. For the range-topping QX80, the Edition 30 is a package that adds $3,500 to the Luxe (base) trim level. Besides the dark-chrome exterior trim and dark-finish 22-inch wheels, it includes a rear camera mirror, lane-departure prevention, adaptive cruise control, blind-spot intervention, and a black headliner. On Infiniti's most popular vehicle, the QX60, full details of the Edition 30 are not yet available, but we're told the model will start at $50,850. That represents a $4,700 premium over the Luxe trim level, and includes the content of the ProAssist package as well as the Edition 30 design enhancements.

Infiniti Q50 steer-by-wire system took 10 years to develop [w/video]

Infiniti's Direct Adaptive Steering (DAS) is quite a novelty - the system employs no physical connection between the steering wheel and the front wheels under normal circumstances and instead relies on a computer, clutch and steering-angle actuator to guide vehicles down the road with input from the driver.
In our First Drive review of a 2014 Infiniti Q50 equipped with the system, we weren't overly impressed by the artificial feedback. But we can't help but be impressed with how long Infiniti spent on its development: a full 10 years, according to Autoline Daily in the video report below. A staggering 70 percent of the research and development time spent on DAS was devoted to getting the steering feel right, and unfortunately, our first impression suggests their results still leave something to be desired, as we found it lacked the sporty feeling a sport sedan should have.
The weight of DAS is comparable to that of a conventional steering system due to its complexity. For example, three ECUs are used in the first-generation DAS system to ensure there's never a loss of steering, but Infiniti is refining the technology and is working to simplify it to reduce weight. One day Infiniti hopes that only one ECU will be needed to control DAS. We just hope it doesn't take the Japanese automaker another ten years to get the steering feel right.

Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.