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How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

DETROIT — Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands. Last year, Lexus suffered a 7.6 percent slide in U.S. sales. Acura's 2017 sales fell 3.9 percent from 2016. Infiniti pushed up sales by 11.3 percent — but by selling almost twice as many sport utility vehicles as cars. However, Infiniti's total 2017 sales of 153,415 vehicles put it behind the leading Germany luxury car brands, as well as Acura, Lexus and Cadillac. The Lexus LF-1 Limitless concept SUV model, with its futuristic looks and "Chauffeur mode" semi-autonomous hands-off driving capabilities, signals that Toyota's luxury brand may start to focus more on SUVs than traditional large sedans. The LF-1 also previews a futuristic navigation technology that anticipates where the driver is going based on driving habits and history, and provides hotel recommendations or other concierge services. View 13 Photos "We don't want to be the 'race car' brand; we don't want to be the 'quiet ride' brand. We want to be the brand which is emotionally connected with the customer," said Cooper Ericksen, vice president of U.S. marketing for Lexus. Lexus, Infiniti and Acura launched in the U.S. market in the late 1980s and took advantage of quality problems at Audi and a lack of innovation at the then-leading luxury brands, Cadillac and Lincoln. Now, the structure of the U.S. luxury market has changed. Four brands — Mercedes, BMW, Audi and Lexus — dominate. Tesla delivered 103,000 vehicles in 2017, its best year ever, though that total is still a small fraction of the overall luxury market. Tesla, meanwhile, is trying to overcome "production hell" and increase output of its more affordable compact Model 3 sedan. The highly anticipated car is just starting to reach customers — but with 400,000 preorders, 2018 could be a breakthrough year for Tesla. View 19 Photos In Detroit, Infiniti showed the Q Inspiration Concept sedan powered by a unique, high-efficiency variable-compression gasoline engine. While the prototype is not electric, its exterior might appeal to customers of the Tesla Model S.

Infiniti teases G-replacing Q50 ahead of Detroit debut

Preparing for the introduction of its new naming system and redesigned entry-level sedan, Infiniti has released a brief teaser video for the 2014 Q50. As a refresher, the Q50 is the replacement for the G37 sedan, and while we've seen spy shots of this car before, this video is our first detailed look at the production car.
All we get to see in the video is a shot of the headlight, but we get to see key elements like the stylish daytime running lights, crescent-shaped parking lights and adaptive low beams. The overall shape of the headlight is very close to what we saw earlier this year on the LE Concept. We have to wait until the Detroit Auto Show kicks off in a couple weeks to see the Q50's full design (although we're sure there will be some leaks before that point), but until then, check out the short video posted after the jump.

Infiniti Vision Qe concept will preview the brand's first EV

Infiniti released a dark preview image to give us an early look at its next concept. Called Qe, the design study will make its debut in October 2023 and provide a glimpse at what the Japanese brand's first series-produced electric car will look like when it lands later in the 2020s. Details about the Qe concept are few and far between, and the dark picture published by Infiniti leaves a lot to the imagination. It shows light reflecting on what looks like a fastback-like silhouette, so we know we're not looking at a convertible or at a big, burly SUV like the QX80. We think we see four doors, but the bottom part of the car is obscured so it's too early to tell whether this is a low-slung sedan or a crossover. Out back, a rear light bar is seemingly integrated into a spoiler that's positioned above backlit "INFINITI" lettering. We'll need to be patient to find out more, but an earlier report casts a little bit of light on what to expect from the Qe. Although unofficial, it details four new Infiniti models due out in the coming years, and two are electric. The first is a replacement for the Q70. It will reportedly land by the end of 2026 as the brand's first electric car, and it will feature shorter overhangs as well as a longer wheelbase than its predecessor, which retired in 2019. The second was described by insiders as "a midsize crossover." That's all we know, but odds are the Qe previews one of these two EVs. Infiniti will fully unveil the Qe on October 24, 2023. It also pledged to announce "several stunning new models" at the unveiling event. We're notably expecting to learn more about the next-generation QX80, which was previewed by the QX Monograph concept in August 2023.