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How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

DETROIT — Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands. Last year, Lexus suffered a 7.6 percent slide in U.S. sales. Acura's 2017 sales fell 3.9 percent from 2016. Infiniti pushed up sales by 11.3 percent — but by selling almost twice as many sport utility vehicles as cars. However, Infiniti's total 2017 sales of 153,415 vehicles put it behind the leading Germany luxury car brands, as well as Acura, Lexus and Cadillac. The Lexus LF-1 Limitless concept SUV model, with its futuristic looks and "Chauffeur mode" semi-autonomous hands-off driving capabilities, signals that Toyota's luxury brand may start to focus more on SUVs than traditional large sedans. The LF-1 also previews a futuristic navigation technology that anticipates where the driver is going based on driving habits and history, and provides hotel recommendations or other concierge services. View 13 Photos "We don't want to be the 'race car' brand; we don't want to be the 'quiet ride' brand. We want to be the brand which is emotionally connected with the customer," said Cooper Ericksen, vice president of U.S. marketing for Lexus. Lexus, Infiniti and Acura launched in the U.S. market in the late 1980s and took advantage of quality problems at Audi and a lack of innovation at the then-leading luxury brands, Cadillac and Lincoln. Now, the structure of the U.S. luxury market has changed. Four brands — Mercedes, BMW, Audi and Lexus — dominate. Tesla delivered 103,000 vehicles in 2017, its best year ever, though that total is still a small fraction of the overall luxury market. Tesla, meanwhile, is trying to overcome "production hell" and increase output of its more affordable compact Model 3 sedan. The highly anticipated car is just starting to reach customers — but with 400,000 preorders, 2018 could be a breakthrough year for Tesla. View 19 Photos In Detroit, Infiniti showed the Q Inspiration Concept sedan powered by a unique, high-efficiency variable-compression gasoline engine. While the prototype is not electric, its exterior might appeal to customers of the Tesla Model S.

A beautiful conundrum | 2017 Infiniti Q60 First Drive

"OK, this should be fun." Hands are rubbed together excitedly. It's a rear-wheel-drive sport coupe painted candy apple red. It's sleek, slinky, and uniquely styled. It's from the same folks who, in the 2000s, finally showed that BMW could be matched in the whole sport sedan/coupe game. Oh, and it has 400 horsepower. Four-hundred! With a four. And yet the 2017 Infiniti Q60 underwhelms. What looks so good on paper instead is rather conflicted, stuck somewhere in no-man's land between the traditional expectations of a performance sport coupe and those of comfier, more luxurious cruisers that isolate and pamper their occupants. It's a serious effort with serious engineering and a clear desire to be innovative, but at least in the range-topping Red Sport model we tested, it fails to come together in a way that truly excites or indulges. A great coupe should do one or the other, and ideally both. To explain, let's start under the hood, where Infiniti's all-new "VR" series 3.0-liter twin-turbo V6 makes its second appearance after debuting in the Q60's four-door sibling, the Q50. In the Q60 Silver Sport model, it produces 300 horsepower and 295 pound-feet of torque courtesy a pair of turbochargers that create 8.7 psi of boost. In the Red Sport, the knob is turned up to 14.7 psi, resulting in the oh-so-salivatory magic number of 400 hp along with 350 lb-ft of torque. A device known as an optical turbo speed sensor, special to the Red Sport, manages and maintains that extra boost, while an electric motor fitted to the valve timing system serves to quell any loss in throttle response due to forced induction. The Red also gets a second water-cooled intercooler, which, in both models, is distinctive for its more compact size, shorter airflow path, and, according to Infiniti, a resulting reduction in turbo lag and more immediate engine response. It's certainly a clear improvement on the somewhat rough 3.7-liter "VQ" V6 it replaces, which increasingly felt and sounded a little out of place in a luxury car. The new VR30DDTT, as it's so eloquently named, is buttery smooth and indeed responsive, likely capable of convincing luxury-car owners used to naturally aspirated V6s that everything's business as usual. Honestly, its character is reminiscent of a silky Honda V6. In some respects, that's a great thing. In others, it's where the Q60 starts to fall flat.

2018 Infiniti QX80 Drivers' Notes Review | Big, brash and big

When it comes to body-on-frame, full-size SUVs, it seems every automaker has the same strategy. Offer one version as a more affordable, workman-like model, and another one as the plush luxury model. Ford has the Expedition and the Navigator, Toyota has the Land Cruiser and the LX 570, GM has the Tahoe and the Escalade. Over at Nissan, the pairing is the Nissan Aramada and the Infiniti QX80. We recently reviewed the Nissan version, and we just had a turn in the Infiniti. So how did the Infiniti fare against its proletarian twin? Read on to find out. Associate Editor Joel Stocksdale: So here's the thing about the Infiniti QX80: It's literally just a flashier Nissan Armada. As I sat down to write my thoughts, I took a second look at what I wrote about the Nissan-badged version, and I realized almost everything on my mind I already covered. The thing is enormous. Walking up to it, it seems like it might be an inch taller than me (5'11"). It's pretty wide, too, and the width is consistent all the way up. But it is still easy to drive with light steering and very good visibility. The 5.6-liter V8 sounds lovely and seems well-matched to the truck, and the transmission shifts smoothly and picks gears well. The real problem I see is that my feelings about the QX80's interior are nearly identical to those of the Armada. They're virtually identical, especially when comparing the higher trim Armadas. They have the same infotainment, the same buttons. There are a lot of buttons, too, scattered seemingly haphazardly and are difficult to use, especially with the very dated infotainment system. The dash design and shape of the wood are the same, and so is the steering wheel. The only things I could tell were really different were the shift knob, the gauge faces and the quilted leather seats. And Nissan offers a version of the latter on the Armada Platinum Reserve. I'm dwelling on this a bit because the Infiniti QX80 is not cheap. The four-wheel-drive one we had here in Michigan had a base price of $68,845. That's a few thousand more than the aforementioned Armada Platinum Reserve, and I don't see how the Infiniti is worth that extra money. It seems all you're getting is a flashier exterior, especially with the $2,800 22-inch wheels, and a more prestigious badge. I need more than chrome and badges to spend so much money. My recommendation is just buy an Armada.