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Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

2022 Infiniti QX55 Road Test | Yes, crossover coupes can be weekend warriors

SAUGATUCK, Mich. -- We almost didn’t take it. The 2022 Infiniti QX55 wasnÂ’t our first choice for a long weekend getaway to the frozen shores of Lake Michigan. No slight against this stylish crossover -- itÂ’s just not all that big. Especially for two adults, a preschooler, a golden retriever and all of the things needed for a winter vacation. The night before we left, in the drive-through line at CulverÂ’s, we decided: “Hey this thing is really nice. LetÂ’s hope everything fits.” More important decisions have been made with less thought, so the next morning I began packing the QX55. With 26.9 cubic feet, thereÂ’s actually more cargo space than coupe-styled crossovers like the 2022 Audi Q5 Sportback, Mercedes GLC Coupe and BMW X4. Still, the graceful rooflines limit storage capacity for all of these. In my mind, theyÂ’re more commuter crossovers. If you need real space, you would opt for the more upright QX50 and its 31.4 cubic feet of cargo room.  But what the hell is a cubic foot, really? Trunks and cargo areas are often as much about shape as they are about raw volume, and the QX55 turned out to be surprisingly roomy. I wedged a large Samsonite carry-on (19 inches long, 13.5 inches wide), a massive duffle bag, a box of food and stuff, a case of beer, a sled and a few other things, plus two heavy winter parkas laid over the top. For the return trip, we wedged even more stuff in there, including a trash bag filled with laundry and beer from the local brewing scene. On the way there, I could see out the back. On the way home, not so much. For more adventures in loading up the QX55, check out this luggage test. ThatÂ’s the tradeoff and something youÂ’ll want to consider if youÂ’re buying something like the QX55. You need to really like the styling, and this segment includes lookers like the X4, which are more compelling visually than their boxier brethren. The QX55 shares InfinitiÂ’s variable compression turbo, which makes 268 hp and 280 lb-ft of torque, so thereÂ’s no compelling powertrain reason to seek out the coupe version. Even though the 55 is more rigid than the 50, youÂ’d really need to be an engineer to notice the difference. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.   The steering is light and the suspension is tuned for comfort. If youÂ’re looking for a driver, consider any of the German competitors first, though the VC turbo is an interesting engine that has some heart.

2024 Infiniti Q50 prices up $475, start at $44,200

The Infiniti Q50, like some small geologic formation, carries its graceful, aged sculpture into 2024 fearless and unchanged. Whereas in 2023 Infiniti added a new interior color, included Infiniti Premium Care, and increased prices, 2024 only sees higher prices. MSRPs are up $400 and the destination charge rises $75 to $1,150, for an additional premium of $475. Starting sums including destination are:  Q50 Luxe: $44,200  Q50 Sensory: $49,900 Q50 Red Sport 400: $58,050  Every Q50 is powered by a twin-turbo 3.0-liter V6, the Luxe and Sensory trims making 300 horsepower and 295 pound-feet of torque, the Red Sport 400 making the eponymous 400 hp and 350 lb-ft. As standard, all send their power to the rear axle through a seven-speed automatic. Sending power to the front axle adds $2,000.  The Black Opal Edition Package that we expected to be of limited supply returns for 2024. Its black opal iridescent paint job shifts from black to blue to green to purple depending on the light and viewing angle. The paint is matched with satin black badging and an exposed carbon fiber trunk spoiler, adding $2,200 to the price of the sole trim it's available on, the Q50 Red Sport 400. The package traces its lineage to the legendary iridescent Midnight Purple II, a color introduced on the R34 Nissan Skyline GT-R in 1998, and counts recent reboots elsewhere in the Nissan range with the 2014 GT-R with a Midnight Opal paint job and the 2022 GT-R T-spec in Midnight Purple.    It's understandable that a brand built on premium and sporty offerings doesn't want to give up its last unabashedly sporty offering, but this seems like a natural time to again wonder what is the endgame for the Q50, the final car in Infiniti's U.S. lineup. Automotive News reported over the summer that Infiniti showed its U.S. dealers a fastback sedan called a "striking evolution" of the Q70 boasting a longer wheelbase and shorter overhangs, a full-width headlight and taillight, and a "sporty and Porsche-like" rear end. That's anticipated in 2026. Maybe then the Q50 will be allowed to go off somewhere and rest.