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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln
Sat, Jan 3 2015The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.
Nissan CEO Hiroto Saikawa resigns, successor to be named
Mon, Sep 9 2019YOKOHAMA, Japan — Nissan Chief Executive Hiroto Saikawa tendered his resignation Monday after acknowledging that he had received dubious income and vowed to pass the leadership of the Japanese automaker to a new generation. Board member Yasushi Kimura told reporters at an evening news conference at company headquarters in Yokohama that the board has approved Saikawa's resignation, effective Sept. 16, and a successor will be appointed next month. A search is underway, he added. Calls for Saikawa's resignation, which arose after the arrest last year of his predecessor, Carlos Ghosn, on various financial misconduct allegations, have grown louder after Saikawa acknowledged last week that he had received dubious payments. The income was linked to the stock price of Nissan Motor Co., and he has said his pay got inflated by illicitly adjusting the date for cashing in. The automaker's board met to look into the allegations against Saikawa, as well as other issues related to Ghosn's allegations and corporate ethics at the company. Kimura said the income Saikawa had received was confirmed as "not illegal." Ghosn, who is out on bail and awaiting trial, says he's innocent. Kimura and three other board members, who all have backgrounds outside the company, said their investigation of the scandal over Ghosn's arrest found that alleged misconduct by Ghosn and Greg Kelly, a former board member who was also arrested, had caused 35 billion yen ($350 million) in damage to the company. Nissan will seek a repayment of the damages, Kimura said. The board said about 10 candidates are being considered as a replacement for Saikawa. They did not identify them, but said outsiders and non-Japanese are on the list. Until a successor is decided, Chief Operating Officer Yasuhiro Yamauchi will serve as interim chief, the board said. Saikawa has not been charged. "I have been trying to do what needs to be done so that I can pass the baton over as soon as possible," he told reporters earlier in the day, referring to his willingness to leave his job. Saikawa did not appear at the news conference initially, but the four board members who led the event said he would later. Saikawa has said he didn't know about the improprieties, promised to return the money and blamed the system he said Ghosn had created at Nissan for the dubious payments. Japanese media reports said Saikawa had received tens of millions of yen (hundreds of thousands of dollars) in extra compensation.
Infiniti introduces Q70 Premium Select Edition to Monterey crowds
Fri, Aug 14 2015Infiniti has made its presence at the 2015 Monterey Car Week known, introducing a new version of its flagship sedan, the Q70. As far as special editions go, the new Premium Select Edition Q70 is fairly light on upgrades, going for minor aesthetic tweaks rather than rocking the boat too heavily. Unsurprisingly, one of the most obvious changes is down low, where Infiniti's stylists have fitted new 20-inch wheels. The gunmetal hoops are joined by dark chrome trim on the fascia, a new rear bumper, and a decklid spoiler. Buyers have the choice of two interior trims. There's Graphite and Stone, both of which feature semi-aniline leather, a "suede-like" headliner, and aluminum interior trim pieces. Infiniti isn't too picky when it comes to powertrains for the Premium Select Edition, although there are some restrictions. It can be had with both the 3.7-liter V6 and 5.6-liter V8 and in rear- or all-wheel-drive models. Weirdly, though, you can't get the stylish trim on the Q70 Hybrid or on long-wheelbase models. We can't tell you how much it'll cost to add the special-edition trim, because Infiniti did not deign to release pricing info. We can, however, tell you that the Q70 Premium Select Edition will hit dealers this November. Look for more, including live images of the new sedan, as the Monterey Car Week continues. Until then, scroll down for the official press release. Related Video: 2016 Infiniti Q70 Premium Select Edition debuts at Pebble Beach Concours d'Elegance PEBBLE BEACH, Calif. – Infiniti today announced that the new 2016 Infiniti Q70 Premium Select Edition will be on display this week in the Infiniti Pavilion at the Pebble Beach Concours d'Elegance. The specially equipped Q70 premium sedan will be available at Infiniti retailers nationwide beginning in November. "Following the introduction last year of the new Infiniti Q70 long-wheelbase model, we are continuing to expand our flagship Q70 sedan's portfolio of offerings," said Randy Parker, vice president, Infiniti Americas. "The new Premium Select Edition package gives the Q70 an extra touch of premium elegance that is right at home here at Pebble Beach – or in any neighborhood or driveway across the country." The Q70 Premium Select Edition's exterior offers dark chrome trim, a darkened lower rear bumper, a rear decklid spoiler and unique design and color 20-inch aluminum-alloy wheels with 245/40R20 all-season performance tires.