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Infiniti expanding lineup by 60% over next five years

Johan de Nysschen had only been at the helm of Infiniti for two years when he left for a position atop Cadillac. But in that time, he indeed left his mark on the brand. Most visibly, there was the drastic Q-ification of the company's vehicle naming strategy, but beyond that were big plans to beef up the Infiniti brand with the goal of making it a fully competitive luxury automaker.
Autoblog spoke with Michael Bartsch, vice president of Infiniti Americas, during Monterey Car Week, and he confirms Infiniti's brand direction is "still exactly as Johan presented it." Over the next five years, the company's portfolio will expand by 60 percent, and that will be aided with additional engine and transmission plants, most notably the recent collaboration with Daimler to build 2.0-liter turbocharged four-cylinder engines.
Infiniti's lineup will grow to include eight sedans/coupes and five crossovers/SUVs.

Infiniti Qs Inspiration shows itself before Auto Shanghai

Infiniti's shown off a bit of the Qs Inspiration concept before debuting the creased contrivance at Auto Shanghai next week. The concept serves a few purposes, the first to reimagine a future for sports sedans on a planet of crossovers and SUVs. The result blends a fastback with high sides that connect low ground clearance below and an elevated seating position above. The Japanese luxury maker is all about sedans, the Qs Inspiration signaling how a carmaker watching the bottom line can maintain its interest in the passe bodystyle. The concept previews a production model, and perhaps the design language and lingo we'll see spreading through the range. We're not sure how the low floor and higher roof work out in the cabin, but Infiniti mentions a "low-mounted powertrain and potent e-AWD system." That's undoubtedly the promise of the "all-new flexible architecture developed to accommodate high-performance electrified powertrains." Production-izing for a non-electric version would mean laying in a grille for the ICE, but an electrified version would have plenty of room for batteries and e-motors. Before that retail model, it's possible we'll see Qs Inspiration cues on the Q50 and Q70 sedans. Take a long gander at the profile and the way the roof slopes, and you'll notice an elongated GT-R glasshouse profile. On top of that, before Infiniti released official photos, a few images leaked from China showing other angles of the concept. The rectangular steering wheel and massive digital dash cluster probably aren't going anywhere beyond Shanghai, but if Infiniti can bring that glass roof to production, that's a win in our book.

Infiniti Q50 steer-by-wire system took 10 years to develop [w/video]

Infiniti's Direct Adaptive Steering (DAS) is quite a novelty - the system employs no physical connection between the steering wheel and the front wheels under normal circumstances and instead relies on a computer, clutch and steering-angle actuator to guide vehicles down the road with input from the driver.
In our First Drive review of a 2014 Infiniti Q50 equipped with the system, we weren't overly impressed by the artificial feedback. But we can't help but be impressed with how long Infiniti spent on its development: a full 10 years, according to Autoline Daily in the video report below. A staggering 70 percent of the research and development time spent on DAS was devoted to getting the steering feel right, and unfortunately, our first impression suggests their results still leave something to be desired, as we found it lacked the sporty feeling a sport sedan should have.
The weight of DAS is comparable to that of a conventional steering system due to its complexity. For example, three ECUs are used in the first-generation DAS system to ensure there's never a loss of steering, but Infiniti is refining the technology and is working to simplify it to reduce weight. One day Infiniti hopes that only one ECU will be needed to control DAS. We just hope it doesn't take the Japanese automaker another ten years to get the steering feel right.