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Infiniti's Palmer announces QX30 small crossover production

The name of the game these days in the luxury marketplace is premium compacts. BMW has the 1 Series and 2 Series, Mercedes the A-Class, B-Class, CLA and GLA, Audi has the A1 and A3, even Lexus has the CT 200h. Among the last to get in on the action is Infiniti, but that's all about to change.
Nissan's luxury brand has been working towards a premium compact for some time, revealing the Q30 concept at the Frankfurt Motor Show last year and signing a new deal with Daimler to help develop and produce it. Now it seems that both it and a crossover version have been approved for production.
The news comes from Andy Palmer, Nissan's UK-based COO, chairman of Infiniti and one of the company's top executives under CEO Carlos Ghosn. Late last week Palmer tweeted the following:

Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

Infiniti Q50 Eau Rouge racing toward Detroit with Red Bull in its veins

There are several ways an automaker can get into Formula One racing. It can start its own team from scratch (like Toyota did in 2002), it can buy an existing team (like BMW did with Sauber in 2005) or it can supply engines to other teams (as so many manufacturers have done over the years). Infiniti chose another direction and opted to sponsor the world-champion Red Bull Racing team.
Infiniti has undoubtedly poured millions into its partnership with Red Bull since it started in 2011, but aside from the Sebastian Vettel edition FX (which technically emerged from the company's sponsorship of the driver as separate from the team), the tie-in has yet to translate into a Red Bull-tuned (or at least -inspired) Infiniti for the road. But that's just what Nissan's premium brand has in store for us at the upcoming Detroit Auto Show in January.
Well, almost, because the concept just announced is still a step or two away from reaching your local Infiniti dealership, but here it is just the same. It's called the Q50 Eau Rouge, and it's based on the company's latest tech-laden sports sedan. It takes its name, of course, from the famous uphill section of the Spa-Francorchamps circuit where Sebastian Vettel won the Belgian Grand Prix earlier this year, but Infiniti isn't telling us much more than that.