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Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.

2016 Infiniti QX50 First Drive [w/video]

One crucial change to the 2016 Infiniti QX50 (formerly known as the EX35) may have just made the company's smallest crossover suddenly relevant. So how does one add appeal to an eight-year-old model, without any significant cosmetic or powertrain updates? By addressing its biggest flaw head-on: size. For the 2016 model year, Infiniti has stretched the QX50's wheelbase by 3.2 inches, and the crossover is now 4.5 inches longer overall. In addition to a roomier cabin – 8.3 cubic feet more to be exact – there's one number that sticks out above all else: four more inches of knee- and leg-room in the back seats. Like scoring an exit-row seat on your flight, the extra space may be just enough to change the experience. So how can the upmarket Japanese automaker justify costly changes to the platform when it's only moving 250 of these vehicles in the US per month? Americans can thank the Chinese for that. As in the US, sales of small crossovers are quickly rising in China – a country where being chauffeured is more common for those of means – and rear-seat passengers who can pay for a driver don't want to feel like they're sitting in the penalty box. The platform-sharing economics work, and in this case, everyone stands to benefit. Pricing is reduced by $500 from last year, with the rear-wheel-drive 2016 QX50 now starting at $35,445 after delivery. Infiniti says it considers the Acura RDX and Lexus NX as the QX50's direct competition, but it's worth noting that both of those competing models sell more in just one month than Infiniti's smallest crossover sold all of last year. The QX50 isn't likely to reach its competitor's levels anytime soon, but Infiniti hopes the roomier iteration will pique shopper interest. To help that cause, the 2016 model gets a few light cosmetic touches too. Up front it receives a new grille that's more in line with the brand's current design language, new LED fog and daytime running lights, new door mirrors with LED turn signals, revised side sills, and a new rear bumper. Beyond aesthetics, pricing is reduced by $500 from last year, with the rear-wheel-drive 2016 QX50 now starting at $35,445 after delivery. The all-wheel-drive version adds another $1,400 to that price. All models get more standard equipment, including a power moonroof, heated front seats, and the new LED accents. Inside the cabin, things look much as they did when the crossover first debuted as the EX35, back in 2007.