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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Infiniti Q60 Project Black S packs F1-derived hybrid twin-turbo V6

At the 2017 Geneva Motor Show, Infiniti unveiled the Project Black S, a souped-up version of the Q60 coupe that packed technology derived from the Renault Sport Formula 1 Team's race cars. Details were scarce. Aside from some F1-inspired bodywork, all we knew was that the twin-turbo V6 would be paired with a kinetic energy recovery system, or KERS for short. At next week's Paris Motor Show, Infiniti is bringing a new concept that's a bit more polished as well as some additional details about what rests under the hood. The car is still dubbed the Infiniti Project Black S. The car still packs a twin-turbocharged 3.0-liter V6 paired with an energy recovery system. Infiniti claims the car makes 563 horsepower, up from 400 in the Q60 Red Sport 400. The Project Black S should hit 60 mph in fewer than four seconds. The powertrain uses three motor generator units (MGU) and a single MGU-K that harvests brake energy. Two electric turbochargers harvest heat energy from the exhaust, meaning the car can gain energy both under braking and acceleration. Visually, there's not much that's changed from last year's Geneva concept. We only have one new photo, but to our eyes the only difference is a few yellow accents on the front bumper. We'll have to wait until next week's reveal for more photos. Related Video:

Infiniti lifts veil on Q60 Concept in final teaser shot

Well, here it is. Ahead of its official debut at next week's 2015 North American International Auto Show, Infiniti has given us our final "teaser" image of the new Q60 Concept. Teaser, though, applies only loosely, as this is a full-frontal shot of the new two-door, meaning all we're waiting on is the glut of information that will follow ahead of next week's show in Detroit. Overall, it's a very attractive piece of sheetmetal. There are a lot of interesting design touches, including the new nose, which is very, very heavily inspired by Infiniti's partnership with the Red Bull Racing Formula 1 team. Aside from that, many of the company's most notable styling touches have been toned down on the Q60 Concept, particularly the double-arch grille, which has been softened noticeably. The slim headlights, aggressive kink in the beltline behind the B-pillar, strong character line and the air-curtain-like element behind the front wheel arch are the other big styling features. We'll have far more on the Q60 Concept on Sunday, January 11, when it makes its official debut on the eve of the Detroit Auto Show. Until then, take a look at the final teaser up top and let us know what you think of Infiniti's latest efforts in Comments.