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Infiniti takes to Facebook to explain model names, mentions 550-hp flagship

Infiniti caused quite a stir this week when it announced that it would be changing its vehicle names so that all of its cars start with Q and all of its crossovers and SUVs start with QX. Many displeased fans and owners took to social media to voice their opinions, and Johan de Nysschen, the new Infiniti boss, responded today with a Facebook post of his own.
In the note, de Nysschen talks about the challenge of product expansions with alphanumeric names that allow for flexibility without encroaching on the trademarked names of other automakers, although we're sure de Nysschen's former colleagues at Audi aren't looking forward to a Q30 or Q50. He also says that as Infiniti grows to become a global brand, the new naming structure - which closely mimics Volvo - is also designed to reduce confusion (just don't tell that to current owners). One thing that de Nysschen assured wouldn't happen is a confusing "X" added to the end of all-wheel-drive model names that would result in names like the Q60X or, even worse, the QX50X.
While we are not looking forward to relearning Infiniti's product lineup, de Nysschen has given us something to look forward to courtesy of a new performance sedan. From the brief explanation of this car, which was used as a key example in explaining the validity of the new names, we learned that the new model will be a performance version of what is now the M sedan, and it will be powered by a "charged induction" 3.0-liter V6 producing more than 550 horsepower. The M's name will become the Q70, but as of right now, it isn't clear if this will be an IPL model or something else.

2015 Spanish F1 Grand Prix makes its Deutsche mark

The first race of the European Formula One season inaugurates the second phase of the Championship. Teams overhaul their cars with the big updates they've been working on since Australia, and at the end of The Battle of Spain we find out how the positions on the field have changed. Mercedes-AMG Petronas driver Nico Rosberg brought a big update to his psychology, straight-up beating teammate Lewis Hamilton to take his first pole position of the season. Mercedes owns the front row and Ferrari maintains its status as primary challenger, Sebastian Vettel lining up in third. Williams proved it's been hitting the books to do better in class, though, Valtteri Bottas slotting into fourth. And Toro Rosso's visit to a track that rewards strong aero rewarded them with the best team grid position since the Italian Grand Prix in 2008: Carlos Sainz secured fifth, ahead of Max Verstappen in sixth. Kimi Raikkonen's bout of Saturday woes – it seems the Finn is always handicapped by lots of tiny issues – continued in Barcelona with one of his sets of prime tires getting cooked by malfunctioning tire warmers. He recovered well enough to take seventh on the grid, but he's got some strong competition ahead of him. He led three other drivers in the Continuous Issues department, Daniil Kvyat unable to wrestle his Infiniti Red Bull Racing higher than eighth, Williams driver Felipe Massa getting it wrong in Turn 3 to fall five places behind his teammate Bottas, and Daniel Ricciardo in the second Red Bull enduring another engine change and sloppy car behavior to get tenth. And while it turned out to be a steady race a little rough around the edges, the positions on the battlefield just might have changed. A little. Of the 66 laps in the race we might have seen Rosberg for three of them – maybe. The German got a smashing start, had a clear lead into Turn 1, and after that we checked in occasionally during his two pit stops and again at the checkered flag. He owned the entire weekend the way we're used to seeing his teammate do, and the cameras left him alone to run his race. No one got within seven seconds of him during the first third, and as the pit stop strategies played out that cushion grew. He finished seventeen seconds ahead of Hamilton, and 45 seconds ahead of third-placed Vettel. Hamilton, on the back foot all three days, stumbled out of the gate.

4 ways Infiniti’s Q Inspiration concept bridges present and future

Infiniti's new Q Inspiration concept is a striking fastback sedan that the company says reflects an inflection point for both the luxury brand and the broader auto industry itself. It represents a bridge between technologies. That's true in the literal sense; it employs Infiniti's new variable compression turbocharged engine technology, which provides performance features while maximizing efficiency, and bridges the gap to more advanced powertrains. It also features Nissan's ProPilot semi-autonomous driving technology. But it's also true for the concept car's design, which Infiniti says provides a simple, elegant solution to complex technological questions — offering a palate cleanser, if you will, for the complicated technologies hidden beneath the gleaming surfaces. Oddly enough, the futuristic-looking Q Inspiration owes a debt of gratitude to the Prototype 9, the concept based on a 1940s-style grand prix car that Infiniti released last year. Alfonso Albaisa, Infiniti's senior vice president for global design, said that project became "a kind of a blank canvas for us to play with" and allowed for new discovery and expression with minimal brush strokes. It also led designers back to Ma, the Japanese concept of mastery of empty space. We spoke with Albaisa about how the concept's design echoes the theme of bridging the present and future. 1. The cabin's forward proportion and roominess Using the space-efficient VC-Turbo engine gave the designers space to shift the cabin forward and move the A-pillars back, creating a more centered and elongated cabin, with maximum headroom. The interior is clean, with orange and black leather with orange accents and backlit birch wood accents. The center console is floating, providing seamless connectivity to technology and hiding mechanical elements. Albaisa says it's the first manifestation of Infiniti's new form language for an era of advanced powertrain and future technologies. 2. The grille In what Albaisa describes as "a little bit of an accident" and "kind of tongue-in-cheek," the Q Inspiration's grille is a kind of trompe l'oeuil phenomenon. From directly in front, you can see the small fins, but viewed from the side, they disappear. So much so that Albaisa said he was initially fooled. "From a functional point of view, we need to breathe," he said. "But I think in the future, where there'll be a lot different types of technology, probably the car can breathe less. So we don't need that dominating big open mouth.