2006 Infiniti M35 Navigation Cooled/heated Seats One Owner on 2040-cars

Auto blog

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

2016 Infiniti QX60 Quick Spin

UPDATE: The original version of this story called Mazda's range-topping CX-9 the Platinum. This is incorrect. The top-of-the-line model will be called the CX-9 Signature. The story has been edited accordingly. When it comes to selling cars, getting customers into showrooms is half the battle. For Infiniti, one of its biggest draws is the QX60 – the three-row CUV originally known as the JX35, based on parent company Nissan's Pathfinder. QX60 buyers are young, female, and – most importantly – nine out of ten are new to the brand. The facelifted QX60, which was originally introduced in December, is here to maintain those stats. That's important, especially now, as increasingly premium mainstream offerings are proliferating throughout the market. This isn't a new trend – GMC's Acadia Denali predates the JX35, for example – but now the QX60 has to contend with things like the Ford Explorer Platinum, Honda Pilot Elite, Dodge Durango Citadel, and the upcoming Mazda CX-9 Signature. These vehicles are similarly priced, and offer similar capabilities and accoutrements to the QX60. Infiniti timed its QX60 update well, then, with a focus on aesthetics and maintaining the same driving dynamics. In the end, Infiniti offers a freshened CUV that should have no trouble keeping foot traffic flowing into the brand's showrooms. Driving Notes This might not be the popular opinion, but to our eyes, the QX60 is the best-looking product Infiniti currently makes (of course, the Q60 Coupe will trump that when it enters production). This thing has presence – we caught ourselves staring a number of times. But our lingering glances make sense when you look at the QX60 alongside the original JX35. The former lacked real hard edges or sharp details. Look at this comparison gallery to see the difference. What's remarkable is that Infiniti made this big visual improvement as part of a mid-cycle refresh. Yes, the front and rear fascias, headlights, and taillights were swapped out, but the cumulative effect is a dramatically more premium and refined aesthetic. We dig the way the dark grille integrates more neatly with the lower intake, and the LED running lights give the sharper, more aggressive headlamps a piercing effect. Out back, a revised rear bumper and a wider chrome strip produce a more substantial, upright appearance. These are little changes, to be clear, but taken as a whole they feel far more sweeping. The same can't be said of the cabin.

2021 Infiniti QX80 gets simultaneously more and less expensive

Infiniti has released pricing for the 2021 QX80, and the brand's range-topping SUV sails into the new model year with revisions to its trim lineup and minor equipment changes. The starting price of the QX80 rises, but the asking price for the fanciest version is lower for 2021. The entry-level QX80 is again the Luxe, and in rear-wheel-drive form, it starts at $70,445 (with $1,395 destination) or $73,545 with all-wheel drive. Both figures represent an increase of $2,300 over 2020. A new middle-level trim is the Premium Select, and it steps in for last year's Edition 30 model, featuring that version's dark-chrome exterior accents and 22-inch wheels. Prices for the QX80 Premium Select are $74,745 (RWD) and $77,845 (AWD), which are $3,100 more than last year. For those with a hankering for the very finest of QX80s, however, the news is better. In place of last year's Limited, the new range-topper is the Sensory, which includes Infiniti's Hydraulic Body Motion Control System. The Sensory is $81,595 with rear-wheel drive and $84,695 with AWD. And while that's not cheap, it's some $8,000 less than what Infiniti was asking for the 2020 Limited. The big tech news for 2021 is the Infiniti's rear camera mirror has higher resolution and a larger viewing surface. Previously standard on the top trim, it's now included on all models. Last year saw the arrival of larger display screens in the dash and the instrument cluster. No changes are on hand in the engine room, where the QX80 continues to be motivated by Nissan's 5.6-liter V8 that makes 400 horsepower and 413 lb-ft of torque, dispatched by a 7-speed automatic transmission. The 2021 Infiniti QX80 is on sale now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.