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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2022 Infiniti QX60 gets reveal date, teases first glimpse of interior

The launch of the 2022 Infiniti QX60 has been a somewhat drawn-out affair, with a near-production concept being shown back in September. But the official reveal is now in sight: June 23 to be specific. And with this announcement comes our first brief look at the three-row luxury crossover's interior. It features the now trendy continuous air vent design, but has some interesting twists. The diamond-stitched top is unique. It looks like there may be a split, two-tone design between the driver and passenger sides like what we've seen in the QX50 and QX55. Sitting atop the dash is an infotainment screen, and behind that is an arcing piece of wood trim. We're excited about that infotainment screen. Though it doesn't look particularly fancy compared with some of the units coming from some American and German brands, it seems to be a big step up from current Infiniti systems that have used a somewhat odd and outdated dual-screen array. We're hoping for higher resolution and more modern graphics. Aside from the interior, we already know a number of things about the QX60. The concept gave us a good look at the exterior, and we know that it will use a variant of the Nissan Pathfinder's powertrain. That means a 3.5-liter V6 and a nine-speed automatic. At 295 horsepower, it will be a bit more powerful than the Nissan version. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2021 Infiniti Q60 Red Sport Interior

What happens to Renault-Nissan after Ghosn is gone?

Carlos Ghosn is a very, very busy man. Like, really busy. As in, he heads up three automakers (and their subsidiaries), running facilities in 68 countries and selling vehicles in 170 different markets across the globe. He flies over 300,000 miles per year and works 15 to 16 hours a day, just to manage an alliance between the Japanese and French that's responsible for an expected $140 billion in sales this year alone. The Chairman and CEO of the Renault-Nissan Alliance, Ghosn has managed a number of remarkable feats during his time at both automakers, but there are some that are questioning how much longer the 60-year-old exec can handle the punishing nature of his responsibilities. According to Fortune, six months ago Ghosn signed a four-year contract to continue running Renault, while his tenure at Nissan will continue until at least 2017. Beyond that, though, the future is rather murky, and it's made worse by the high-level turnover that Renault-Nissan has experienced over the past few years, losing execs like Carlos Tavares, Johan de Nysschen and Andy Palmer. Fortune has an excellent, and lengthy, feature on Ghosn, his responsibilities and the danger posed to Renault-Nissan by his departure. If you're at all curious about what the exec has done for the two automakers, how this alliance has worked when so many other industry partnerships have failed and just what a post-Ghosn future may hold, head over and have a look. News Source: FortuneImage Credit: Lee Jin-man / AP Hirings/Firings/Layoffs Read This Infiniti Nissan Renault datsun dacia lada readthis