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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

2023 Infiniti Q50 gets small price bump and Premium Care

The Infiniti Q50 sedan continues for 2023 without the support of its coupe sibling, the Q60. There are just three small changes on the way, one being the addition of Infiniti Premium Care. Expanded to every Infiniti sold or leased in the U.S., Premium Care is a regular maintenance program for items like oil and filter changes, tire rotations, and inspections for up to three years. The second change is a higher price, the Q50 starting at $43,725 including the $1,075 destination fee, a $610 increase over 2022. MSRPs for the three trims next year and differences from 2022 are: Q50 Luxe: $43,725 ($610) Q50 Sensory: $49,425 ($400) Q50 Red Sport 400: $57,575 ($600) The last change is the availability of a Saddle Brown interior, which used to require stepping up to the Sensory. Rear-wheel drive is the standard layout, all-wheel drive can be optioned to any trim for $2,000. The twin-turbo 3.0-liter V6 hold steady at 300 horsepower and 295 pound-feet of torque for the Luxe and Sensory, or 400 hp and 350 lb-ft for the Red Sport 400, shifting through a seven-speed automatic no matter the output. It's possible there are more people who want to know where the Q50 is going than want to buy the car. The brand sold 8,482 Q50s in the first half of 2021, but just 3,717 units in the first half of this year. The high point came in 2016 when 44,007 units moved that year, two years after the sedan went on sale, and the model heading into 2023 has been hanging on for 10 years. The brand talked about a potential new electrified platform for the sedan in 2018, but come 2021 Nikkei Asia reported parent company Nissan would be ending development of all sedans in Japan excepting the Skyline. The Q50 seems like it's doing circles in a product cul-de-sac, knowing there's no point in revamping the current generation or developing a new one. But the car on sale is just bringing down values; unlike much of the rest of the market, there's real money to be saved on a one- or two-year-old Q50. Perhaps when the electric revolution has some power behind it in 2027 or 2028, we could see a return to the hot Infiniti sedans of yore.   

Nissan, Infiniti will each show a next-gen concept EV in Detroit

The chief designer for Nissan and Infiniti said Wednesday that both brands will debut concept electric vehicles at the 2019 North American International Auto Show in Detroit in January that will likely show off Nissan's next-generation electric drive systems and the evolution of the brands' EV design direction first hinted at with Infiniti's stunning Q Inspiration. Alfonso Albaisa, senior vice president of global design for Nissan, said the concepts will reflect a similar departure from standard vehicle proportions as the Q Inspiration. He would not say exactly what segment or segments the concepts would represent, but he dropped some hints at a couple possible powertrains for the concepts. Similar additional concepts will follow later in the year at the Tokyo Motor Show, he said. "The Q Inspiration kind of hinted at it and we avoided discussing too much about what's driving that car. Of course, we talked about VC-Turbo, which is also possible," he said in an interview with Autoblog. "But if you really look at the car, Q Insipiration shifted the cabin forward. It was the first one to break the [mold] of Infiniti. So how to still have this artistry and this sense of carrozzerie" (Italian for coachbuilding) "of Infiniti without kind of the stereotypical long hood and the cabin shifted back and the windshield has to go through the center of the front wheel, these golden rules." Infiniti debuted the Q Inspiration concept sedan in Detroit in January, with a swoopy, ghost-like design influenced by an archer shooting an arrow through the air, and innovative design features like an elongated cabin that expands interior space, a relative lack of chrome, and other features. It's powered by a compact variable compression turbocharged engine, which can change compression ratios on the fly to maximize efficiency and power, depending on the situation. But Albaisa said the two concepts for Detroit could feature Nissan's e-Power series hybrid technology, which has mostly featured in Japan, and which features small, isolated gasoline engines that exist only to charge the batteries, not drive the wheels. They will also feature a new generation of battery packs, which he calls a "magic carpet." "It's getting denser, it's getting thinner, the cars are able to get a little bit bigger, more space, we can really do much more," he said.