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Infiniti releases first image of premium compact Q30 Concept

Behold, the Q30 Concept. Slated for a worldwide debut in Germany next month at the Frankfurt Motor Show, this concept previews a new entry-level premium compact that Infiniti hopes will attract younger buyers to the brand, as well as give it a competitor in a burgeoning new class that's quickly filling up with options.
What will set the Q30 apart? Aside from a bold and aggressive design that picks up where the new Q50 and many concepts have left off, Infiniti says the shape combines elements from three bodystyles, all of which appeal to the sort of buyer it's hoping snare. Can you guess which three? No peeking at the press release down below. Give yourself ten arbitrary points if your answer was coupe, crossover and hatchback.
Infiniti promises a ride height that will be high enough to earn crossover credentials, and we're guessing it's got an actual hatch back there, which leaves the coupe. Where's the coupe in the Q30's design? The influence of a two-door is a little more difficult to see with the naked eye, but what the Q30 shares with some four-door coupes on the market is a roofline that peaks and begins to slope back down before the B-pillar and rear set of doors.

Infiniti's Vision for Gran Turismo revealed in full [w/video]

Just about any car has to be designed with some sort of limitations, whether it's a production car that has to be usable on the road, a racecar that has to comply with regulations, or even a concept car that does, at the end of the day, actually need to be crafted out of real materials and wheeled onto a stage. But the Vision Gran Turismo series imposes no such limitations. Designed only for a virtual reality, the project allows for designers to craft a purely fantastical design whose limits fall barely short of their own imaginations. It presents companies with the opportunity to represent their brand as they want to, so it comes as little surprise that every automaker from here to Hong Kong has been lining up to take part. And the latest is Infiniti. Previewed in a pair of teaser renderings barely over a week ago, the Infiniti Concept Vision Gran Turismo is a suitably striking addition to the virtual world of the Gran Turismo video game franchise. Designed at the company's Beijing studio, the brief calls for a 4.5-liter naturally aspirated V8 hybrid powertrain, with a front mid-ship layout driving a rear transaxle for ideal 45/55 front-rear weight distribution. Beyond that it's all flowing forms, extreme aero and signature Infiniti design cues like a widened version of the brand's trademark grille shape and the kink in the rear pillar. It's got butterfly doors hinged ahead of those spindly mirrors, center-lock alloys crafted from carbon fiber, deeply sculpted aerodynamic elements, a large boomerang-shaped rear wing and aggressive long-hood/low greenhouse proportions. It's F1 meets GT, to hear Infiniti tell it, and whether you've got a PS3 and a copy of Gran Turismo 6 to play around with it or not, you can check it out in the images above and the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Introducing the INFINITI CONCEPT Vision Gran Turismo The "INFINITI CONCEPT Vision Gran Turismo" has been released on "Gran Turismo 6", available exclusively on PlayStation®3. Infiniti has continued to break new ground in design since the brand was first established. This is a sensuous GT car brimming with the Infiniti philosophy. How to receive it After Update 1.15 has been installed, the car can be purchased from the [Vision GT] area within the [CARS] section in "My Home" (here, you can also find the car's presentation movie).

Infiniti to move forward with 'Nissan-plus' strategy for its future cars

Sales at Infiniti in 2019 were down in the dumps. While the market as a whole fell 1.2%, Infiniti brand sales were down 21%. Nissan wasn’t too far behind, with its sales sliding 9.9% year-to-year. None of those numbers look great, but Nissan COO Ashwani Gupta still sees a path forward for NissanÂ’s luxury brand, Infiniti. “We will bring back Infiniti as Nissan-plus, in terms of product and technology," Gupta told Automotive News. “Infiniti will be great again.” Historically-speaking, Infiniti has been “Nissan-plus” for a long time over the years. Many vehicles in its lineup have been re-skinned versions of Nissans with some luxury thrown into the mix, and thatÂ’s not necessarily a bad thing. There have been some standouts, namely the original Q45 with its pioneering active suspension and shockingly sporty dynamics. And then there are the G coupes and sedans, vehicles that are still desirable to enthusiasts today. View 31 Photos InfinitiÂ’s current enthusiast offerings revolve around the Q50 sedan and Q60 coupe, both of which are rear-wheel-drive (or all-wheel-drive) cars with sporting intentions. ThereÂ’s no equivalent Nissan sold in America, but the Q50 is the Nissan Skyline in Japan. ItÂ’s impossible to know what the fate of these rear-drive-based cars will be, but a few possibilities lie ahead. Infiniti could really lean in to the “Nissan-plus” nomenclature and repurpose the new Altima as an Infiniti sedan. More likely, however, is a move to electrification. The Nissan IMs Concept and Infiniti Q Inspiration Concept both suggest that the company is interested in creating electric sedans. A “Nissan-plus” electric sedan sure sounds a whole lot better than a front-drive-based rebadged Nissan. InfinitiÂ’s biggest problem at this second is the lack of new product on the market. Its QX50 crossover is the most recent big redesign weÂ’ve been witness to, but it needed replacements yesterday for the QX60, Q50 and Q60 to be competitive with others in those segments. Both Lexus and Acura are outpacing Infiniti by a wide margin. The path forward as “Nissan-plus” also suggests Infiniti aims to be a premium brand, rather than a full-fledged luxury brand competing toe-to-toe with Audi, BMW and Mercedes-Benz. ThatÂ’s consistent with how the brandÂ’s cars have stacked up in recent years, even as it collaborated with Mercedes to put an Infiniti badge on the GLA crossover.