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2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.

Infiniti previews its own Vision Gran Turismo

Every automaker and its parent company is lining up to design its own set of wheels for the GT6 as part of the Vision Gran Turismo program, and this latest one comes from Infiniti. Although nothing in the way of details were disclosed at this point, the two teaser images released today show that, like most of its compatriots, Infiniti's design is for a low-slung, track-focused, two-door sports car. Its long bonnet suggests a front-engined layout, with an intriguingly ovoid windshield framed by raised buttress A-pillars and Infiniti's signature dog-leg rear pillars. The aerodynamic profiling looks suitably advanced for a mythical beast like this one, with deep extractor vents cut into the hood, intersecting side sills running from the front brake vents, an enormous rear diffuser and an even bigger rear wing. More than that we couldn't tell you at this point, but we're sure video racers will enjoy driving this super-Datsun as much as the Nissan Concept 2020 Vision Gran Turismo released back in June.

Infiniti's Detroit concept to be 'very, very, very, very close' to new Q60

Add one more vehicle to the tally of reveals slated for the 2015 Detroit Auto Show. Alfonso Albaisa, executive design director at Infiniti, has confirmed that the marque will be showing a new concept on January 13, the second media day. More importantly, though, this concept won't be another flight of fancy like many of Infiniti's past show cars. Instead, it will foreshadow the arrival of a replacement for one of its oldest vehicles, the Q60, a model better known as the G37 Coupe. "On January 13, you're going to see a concept car that's very, very, very, very close to the next Q60," Albaisa told Motor Trend. There isn't much to go on beyond that, sadly, although we are free to speculate. Infiniti's past would indicate that the Q60 would carry on its role as a two-door version of the Q50 sedan, with styling influenced by its four-door sibling. While that makes sense, there's also an argument to be made for departing from the Q50's styling in favor of a more expressive look that could allow the two-door model to stand out. Whichever avenue Infiniti chooses, we'll have an even better idea in just a few short months.