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Infiniti Q50 Eau Rouge racing toward Detroit with Red Bull in its veins

There are several ways an automaker can get into Formula One racing. It can start its own team from scratch (like Toyota did in 2002), it can buy an existing team (like BMW did with Sauber in 2005) or it can supply engines to other teams (as so many manufacturers have done over the years). Infiniti chose another direction and opted to sponsor the world-champion Red Bull Racing team.
Infiniti has undoubtedly poured millions into its partnership with Red Bull since it started in 2011, but aside from the Sebastian Vettel edition FX (which technically emerged from the company's sponsorship of the driver as separate from the team), the tie-in has yet to translate into a Red Bull-tuned (or at least -inspired) Infiniti for the road. But that's just what Nissan's premium brand has in store for us at the upcoming Detroit Auto Show in January.
Well, almost, because the concept just announced is still a step or two away from reaching your local Infiniti dealership, but here it is just the same. It's called the Q50 Eau Rouge, and it's based on the company's latest tech-laden sports sedan. It takes its name, of course, from the famous uphill section of the Spa-Francorchamps circuit where Sebastian Vettel won the Belgian Grand Prix earlier this year, but Infiniti isn't telling us much more than that.

2014 Infiniti Q50 configurator comes alive

The G37-replacing 2014 Infiniti Q50 sport sedan launches in the not-too-distant future, and for those curious about how pricing and packages will shake out, the car's official online configurator has been launched. Here, you can build the Q50 or Q50 Hybrid of your dreams, with the cost of entry starting at $36,450 (plus $905 for destination).
Selecting the hybrid model adds $7,250 to that bottom line - mostly because the gasoline-electric version is only available in the Premium trim and higher, while the gas-only Q50 comes in a base guise. Adding all-wheel drive, which Infiniti has made available with either engine and on all trims, will set you back $1,800.
There are a number of packages available across the trims, including a $1,400 navigation pack that includes a spare tire kit, a deluxe touring pack that costs $4,700 (and includes the navigation goodies), and the upper-crust $7,900 technology package which gets you, well, everything. Put that all together on a Venetian Ruby Q50 RWD Sport like we did, and you're looking at $51,755 when destination has been added.

Submit your questions for Autoblog Podcast #344 LIVE!

We're set to record Autoblog Podcast #344 tonight, joined by Doug DeMuro, author of Plays With Cars, formerly of Porsche Cars North America, and all-around swell guy. You can drop us your questions and comments via our Q&A module below, and we'll give them extra-diligent attention. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #344
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