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2017 Infiniti QX30 beefed up and ready for LA debut

Infiniti has released the first details and photos of its new compact crossover. Dubbed the QX30, the latest addition to the premium lineup is set for parallel debuts at the upcoming auto shows in Los Angeles and in Guangzhou, China. And with it, the luxury automaker is going after a younger demographic. Previewed by the QX30 concept unveiled earlier this year in Geneva, the new crossover joins the Q30 hatchback in Infiniti's new "entry-level" model line. Set to be produced at Nissan's mega factory in Sunderland, UK, the QX30 will be the first Infiniti to be built in Europe. But as you might discern from its introduction in LA, it'll form a vital part of the brand's strategy for the US market as well. The design looks instantly recognizable as an Infiniti, looking almost exactly like the Q30... only more rugged. Apart from the increased ride height, suitably ruggedized lower bodywork, and telltale (but slimline) roof rails, it adopts the same curvaceous, organic lines as the hatchback, and signature double-arch grille and kinked C-pillar as you'd expect from any modern Infiniti. The Japanese automaker has yet to show us much of the interior, but it promises an asymmetric design, premium materials, and ergonomic surfaces. Nor has Infiniti revealed much in the way of technical details. What it has told us, however, is that the new QX30 will encompass an all-wheel-drive system capable of sending up to 50 percent of output to the rear wheels, running through a seven-speed dual clutch transmission. Availability of diesel and gasoline engines will depend on the individual market. If its lower-riding stablemate is anything to go by, we should be looking at a 2.0-liter turbo four producing 208 horsepower and 258 pound-feet of torque. Technical specifications are due to be announced closer to its market introduction in the middle of next year. At that point, rivals like the Mercedes GLA, Audi Q3, BMW X1, and Lexus NX will be put on notice as Infiniti joins an increasingly competitive market for premium compact crossovers.

2022 Infiniti QX60 First Drive Review | Wading back into deep waters

NAPA, California — Standing out in a field that includes the Audi Q7, Volvo XC90 and Acura MDX is no easy task. The trio nails driving dynamics, modern style and tech to a tee, putting all the more pressure on InfinitiÂ’s long-awaited revamp of its top-selling QX60. As a sophomore effort to an SUV that lasted well past its best-by date, the 2022 Infiniti QX60 undergoes a substantial overhaul to bring it up to snuff. Does it succeed? We scored seat time in all three rows for answers. Most visibly in this image-conscious segment, the QX60Â’s fully redesigned exterior is a less fussy, more serene look than the previous one, which debuted back in 2013 as the JX35. Gone are the deeply contoured body panels, whose pinched sheetmetal and curved character lines evoked a certain (and increasingly dated) moment in InfinitiÂ’s design language history. The new QX60 flattens many of those creases, bringing a smoother, more monolithic vibe to the table. According to Infiniti senior design director Taisuke Nakamura, the update embraces the concept of “Ma,” which describes a form of Japanese minimalism. WeÂ’re not sure if NakamuraÂ’s “kimono fold” headlights or “origami-inspired” dashboard are readily identifiable as such, but the redesign is nevertheless a handsome one. The 2022 QX60Â’s redux actually gives it a stylistic leg up on some competitors. The QX60 cabin has also been reworked to become a more livable space, starting with a de-cluttered dashboard that incorporates a fully digital instrument panel, an available 10.8-inch head-up display, and a standard 12.3-inch multimedia screen that replaces an 8-inch unit (the last QX60 never got Infiniti's bizarre double-screen tech interface). Standard tech includes wireless Apple CarPlay and Android Auto, six USB ports, a revamped Infiniti Intouch app that adds greater functionality, and the industryÂ’s first integration of remote starting via Alexa voice command. Up front, the interior comes across as sleeker and modernized, with a low-profile expanse of HVAC vents forming a sweep of horizontal lines across the dashboard. Though attractive, their functionality is somewhat hampered by the need to reach into the narrow slots in order to redirect the airflow up or down.  Some of the cabin's luxury touches are a bit heavy handed, like the Autograph trim level's diamond quilting on the dash whose stitches seem thick and indelicately executed.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.