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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2019 Infiniti QX50 gets fancy-pants Autograph interior

The 2019 Infiniti QX50 has primarily garnered attention around car enthusiast circles for its variable compression engine. It's a marvel of engineering that uniquely changes its compression ratio to maximize power and fuel efficiency. It can also switch between Atkinson and regular combustion cycles, utilize multi-point or direct injection, it's turbocharged, and even features an electric motor that controls the variable compression ratio. Nifty stuff, but it seems likely that all that technobabble will make the average buyer of Infiniti's new compact SUV go crosseyed. It may not even be mentioned. "It has an engine? Great, let me see the inside." Well, dear car shopper who doesn't give a hoot about the greasy bits, have we got a bit of QX50 news for you. Infiniti has announced the QX50 Autograph package, a special $2,000 option with a seriously upgraded interior. Fancier materials and unique color schemes were selected, drawing inspiration from luxury beach resorts and being awfully similar to those found in the latest Pantone Fashion Color Trend Report. It's probably best to turn things over to the press release at this point. "Starting with warmer color tones, the rich chocolate brown replicates wood applications in the (beach) resort and the surrounding trees, followed by a creamy off-white representing the sand on a beach. The highlights of a cooler dark navy blue on the center console, reminiscent of ocean water, strike the proper balance between warm and cool, creating a comfortable, yet invigorating environment." Have you gone crosseyed? Well, now you know how it feels when describing the greasy bits to a non car person. Those cream, brown and blue bits are the Pantone colors, which, respectively, are known as "Coconut Milk," "Emperador" and "Sailor Blue." In the QX50, the Sailor Blue-esque blue is applied to the center console, dash and doors in Ultrasuede. The Emperadorish brown is on the steering wheel, leather-wrapped dash top and doors, outer portions of the seats and the lower door portions. Coconut Milk is indicative of the creamy dash color and the seat leather, which is diamond-quilted and contrast-stitched. There's also open-pore wood trim. Though I made light of this, the QX50 Autograph interior is actually quite striking. As Infiniti points out, consumers are starting to embrace color, which is worth celebrating. Give me Coconut Milk, Emperador and Sailor Blue over beige, grey and black any day.

Vettel and Coulthard drive Russia's very unfinished Sochi Circuit

The next Winter Olympics will happen in Sochi, Russia from February 7-23, 2014. Sometime after that, barring any delays, a portion of the Sochi Olympic Park will be turned into the Sochi Olympic Park Circuit, a 3.65-mile track for the first Russian Grand Prix in 100 years (the last of two Formula One grands prix were held in St. Petersburg).
As we've come to expect from the Infiniti Red Bull team, it recently sent Sebastian Vettel and brand ambassador David Coulthard to the unfinished venue to run the route in Infiniti M sedans and offer some impressions. With average cornering speeds above 62 miles an hour, Coulthard called it a fast street circuit in the Monaco vein. You can watch them try it out - yes, that's Vettel gone airborne above - and avoid a "White Van Man" in the video below.