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Infiniti signs four-year deal to become title sponsor of Red Bull Racing

The chief of Infiniti's Formula One motorsport involvement, Andreas Sigl, said just last week that the brand was "going longer and deeper" into its collaboration with Red Bull, and the proof has already come: the Japanese luxury brand has signed a four-year deal to become the title sponsor of Red Bull Racing. From next year the team will be Infiniti Red Bull Racing.
The move cements Infiniti's intention to make the most of the already-ongoing technical collaboration it has had with Red Bull Racing for two years - this year Milton Keynes team has been testing Infiniti's Scratch Heal paint for aero properties and during the young driver test it used KERS batteries that were wholly developed by Infiniti's parent company, Nissan.
Earning a tip of the hat for not giving into cheap-trick branding, the engines will continue to be branded as Renault. Renault/Nissan CEO does not "want any confusion within the Alliance as to who does what."

2025 Infiniti QX80's Klipsch audio system previewed at CES

Infiniti hasn’t shown us the redesigned 2025 QX80 full-size, three-row SUV yet. But, the automaker is previewing its high-end audio at CES 2024. Infiniti has announced that the 2025 QX80 will feature an available Klipsch Reference Premiere audio system. But instead of showing it to us in the new production car, itÂ’s being showcased in the Infiniti QX Monograph concept, which we first saw at Pebble Beach last year. Klipsch, a high-end speaker company, will be supplying the QX80 with a total of 24 speakers, including ones located in the front headrests. The system includes 1-inch titanium tweeters and an 8-inch TriPower subwoofer, as well as a 24-channel amplifier. Klipsch, known for premium in-home sound, announced at CES 2020 that it would partner with Panasonic to bring its audio quality to the car, and demonstrated its immersive automotive audio at CES 2021 with Panasonic and Dolby Atmos Music. Just last year, the 2025 Ram 1500 debuted with Klipsch audio in its Tungsten model. Now, Klipsch enters a new vehicle segment with the Infiniti QX80. The fact that Infiniti is showing off the Klipsch audio in the QX Monograph has us wondering just how much that concept previews the 2025 QX80. The availability of the Klipsch audio system is just the first little tidbit about the 2025 QX80 weÂ’re getting from Infiniti, with more to come as the carÂ’s debut approaches later this year. “The all-new QX80 is poised to elevate InfinitiÂ’s flagship with evolved design language, exceptional craftsmanship and cutting-edge technology that will make it the new standard in the luxury SUV space,” Craig Keeys, group vice president of Infiniti Americas, said in a statement. “As we embark on an Infiniti product renaissance, we canÂ’t wait to share all the ways QX80 will deliver extraordinary comfort and convenience for all three rows.” Stay tuned. Related video:

Infiniti Q50 Red Sport 400 priced at $48,855, AWD at $50,855

Infiniti's most powerful production model, the new Q50 Red Sport 400, now has a starting price. You'll need at least $48,855 for the rear-drive model or $50,855 for all-wheel drive. (Both figures include the $905 destination charge.) A fully loaded, rear-drive Q50 RS400 with Direct Adaptive Steering, navigation, adaptive cruise control, a heated steering wheel, and Infiniti's entire alphabet soup of safety equipment, tops out at $57,045. (Again, add $2,000 for AWD). When it comes to rear-drive competition, the closest base price to the Q50 is the 320-hp BMW 340i. This German undercuts the Infiniti by two grand, $46,795 to $48,855. But the BMW outprices the Q50 as soon as you start selecting options. A 340i with similar equipment to a loaded Q50 Red Sport 400 costs just under $60,000. All-wheel-drive German competitors also lose out in the price war. Like with the rear-drive models, the BMW 340i xDrive undercuts the Q50 RS400 by around $2,000. Add the options, and the Infiniti becomes a better value. The other two big German rivals, the Audi S4 and Mercedes-Benz C450 AMG start at a higher price and only get more expensive. Technically the S4 starts cheaper than the Q50, but only with the standard manual transmission. Selecting the S-Tronic dual-clutch model kicks the price from $50,125 to $51,125, and going for the top-end Prestige trim will bump potential Audi owners up to $57,025. Throw on must-have S4 options, including adaptive cruise control, adaptive dampers, and a sport differential and you'll be shell out $64,425 for the Audi. The Mercedes-Benz C450 AMG is the priciest choice in this group, starting at $51,725, or roughly $900 more than a base Q50 RS400 with AWD. Options, again, are the downfall here. Building a C450 to match a loaded Infiniti will drive the Mercedes' price up to $64,315. While it occupies something of a weird space relative to these vehicles, it's also worth mentioning the Cadillac CTS VSport. It's the only car in this impromptu pricing comparo that can outgun the Q50, with its 3.6-liter, twin-turbo V6 good for 420 hp and 430 lb-ft of torque. It also starts at $60,950, although that includes plenty of standard equipment. All this means that the Q50 Red Sport 400 represents a relative value. It packs more power than the Germans – 80 more than the 340i, 67 more than the S4, and 38 more than the C450 – and a more comprehensive list of options, too.