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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Nissan bringing Infiniti brand to Japanese market

Ever hear that the best stuff is saved for export? Just ask Japanese luxury car buyers. It's been decades since Japan's largest automakers set out to take on Europe's finest with dedicated luxury brands of their own, but they have kept those brands largely out of their own domestic market and sold them almost exclusively overseas. But that's beginning to change.
In 2005 Toyota launched the Lexus brand - which it had been exporting since 1989 - in Japan. Honda reportedly planned on bringing its Acura brand to its home market just a few years later, but ended up delaying the move. Now Nissan is reportedly preparing to launch the Infiniti lineup in its own backyard.
This according to a report published in the Japanese business daily Nikkei and now making the rounds of the English-language press. The plan apparently involves offering at least part of the Infiniti model line in domestic Nissan dealers, holding off for the time being on launching a separate dealer network in Japan.

2022 Infiniti QX60 First Drive Review | Wading back into deep waters

NAPA, California — Standing out in a field that includes the Audi Q7, Volvo XC90 and Acura MDX is no easy task. The trio nails driving dynamics, modern style and tech to a tee, putting all the more pressure on InfinitiÂ’s long-awaited revamp of its top-selling QX60. As a sophomore effort to an SUV that lasted well past its best-by date, the 2022 Infiniti QX60 undergoes a substantial overhaul to bring it up to snuff. Does it succeed? We scored seat time in all three rows for answers. Most visibly in this image-conscious segment, the QX60Â’s fully redesigned exterior is a less fussy, more serene look than the previous one, which debuted back in 2013 as the JX35. Gone are the deeply contoured body panels, whose pinched sheetmetal and curved character lines evoked a certain (and increasingly dated) moment in InfinitiÂ’s design language history. The new QX60 flattens many of those creases, bringing a smoother, more monolithic vibe to the table. According to Infiniti senior design director Taisuke Nakamura, the update embraces the concept of “Ma,” which describes a form of Japanese minimalism. WeÂ’re not sure if NakamuraÂ’s “kimono fold” headlights or “origami-inspired” dashboard are readily identifiable as such, but the redesign is nevertheless a handsome one. The 2022 QX60Â’s redux actually gives it a stylistic leg up on some competitors. The QX60 cabin has also been reworked to become a more livable space, starting with a de-cluttered dashboard that incorporates a fully digital instrument panel, an available 10.8-inch head-up display, and a standard 12.3-inch multimedia screen that replaces an 8-inch unit (the last QX60 never got Infiniti's bizarre double-screen tech interface). Standard tech includes wireless Apple CarPlay and Android Auto, six USB ports, a revamped Infiniti Intouch app that adds greater functionality, and the industryÂ’s first integration of remote starting via Alexa voice command. Up front, the interior comes across as sleeker and modernized, with a low-profile expanse of HVAC vents forming a sweep of horizontal lines across the dashboard. Though attractive, their functionality is somewhat hampered by the need to reach into the narrow slots in order to redirect the airflow up or down.  Some of the cabin's luxury touches are a bit heavy handed, like the Autograph trim level's diamond quilting on the dash whose stitches seem thick and indelicately executed.