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2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.

Infiniti QX30 Concept is ready to join the compact crossover fray

Today, the compact crossover market is an automotive Klondike. Automakers are scrambling to stake their claim on an increasingly segmented, increasingly valuable landscape. That's especially true in the premium market, where every Audi Q3, BMW X1, Mercedes-Benz GLA, Lexus NX and Buick Encore sold takes up a piece of market share that requires a great deal of effort for another automaker, in this case Infiniti, to reclaim. That makes the new QX30 Concept, debuting this week at the 2015 Geneva Motor Show, an extremely important vehicle for the Nissan-owned brand. The QX30 Concept has already been "earmarked for production" and will be launched next year, according to Infiniti. When that happens, we'll see a compact CUV with toned down styling from the vehicle shown here, much like the upcoming Q30 production model. It's fair to say the looks of the QX30 are in direct opposition to those of the aforementioned Lexus NX. Where that car is sharp and angular, Infiniti's designers emphasized the "spontaneous and fluid" look of the new concept. Infiniti's most recent, Q50-inspired design language works nicely in a compact CUV form factor. The double-arch grille and its flanking headlights give the QX30 a refined, almost predatory look. That, as it turns out, is intentional. "The Q30 Concept was like a panther, lithe and slender. We transformed the QX30 Concept into a mountain lion, strong and muscular," Infiniti's Executive Design Director Alfonso Albaisa said in a statement. The strong, wavy character lines in the profile lead into the short, chopped rear overhangs. Above the beltline, the rear window is raked forward aggressively, lending the QX30 a coupe-like profile. In the cabin, we can already see the makings of a production car's interior, with two strong material choices – dark brown and blue leather – highlighting the dash. On the concept, purple accent lighting is emitted from the center stack's controls, while the violet shade carries over into what looks like a digital instrument cluster and the speaker surrounds in the doors. Sections of quilted leather on the seats, meanwhile, look very nice, but we doubt they will make it to production on what is ultimately going to be a reasonably priced vehicle.

Infiniti to display special Q60 convertible celebrating Unser at Amelia Island

Bobby Unser is one of the great American racing drivers of his generation, having won the Indianapolis 500 in 1968, '75 and '81 and belonging to the Unser racing dynasty. But he might be getting the oddest tribute of his life at the 2014 Amelia Island Concours d'Elegance. Infiniti has created a tribute to his Indy-winning 1968 car out of a Q60 Convertible (previously the G37), and he will be driving it around the event.
The Infiniti is wrapped in red, gold, black and white livery with the number 3 designed by the company's design director Alfonso Albaisa. While the connection seems dubious, Offenhauser-powered racecars are one of the featured vehicles at this year's concours, and the Japanese luxury automaker worked with the Indianapolis Motor Speedway Hall of Fame Museum to bring Unser's 1968 Eagle, which used an Offenhauser engine and flew those colors, to the show. The brand wanted a car of its own to match... no matter how outlandish it looked.
Honestly, while certainly a nice gesture, the choice still seems a bit weird. At least visitors will get the chance to see American racing royalty and his winning car. Scroll down to read Infiniti's full explanation for their effort.