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Infiniti aims to "de-Americanize" lineup, add flagship

Nissan launched Infiniti back in 1989 as a US brand, but more recently, Nissan's luxury marque has started focusing on more of a global presence. With a new global headquarters set up in Hong Kong and former Audi bigwig Johan de Nysschen at the helm, Wards Auto is reporting that the automaker's next goal is to create a "de-Americanized" lineup of vehicles.
This plan essentially consists of smaller cars and smaller-displacement engines to make Infiniti more attractive for buyers in Europe and Asia - two regions that tend to skew more toward smaller vehicles and smaller powerplants. To this point, Infiniti has been focused on vehicles better-suited to the US market - in fact, its smallest engine is a 3.7-liter V6 with 330 horsepower, and it doesn't offer a single diesel.
The first step in this transformation will be part of the Daimler-Nissan engine deal that will see a four-cylinder diesel eventually used in the 2014 Q50, but the report also reconfirms the importance of the soon-to-arrive Q30 production model (a concept of which was revealed last week in Frankfurt), along with the idea of a QX30 based on the Nissan Qashqai. There's also the latest projection of a full-electric Infiniti model that Wards says will debut sometime around 2015. Of course, Infiniti isn't giving up on large cars entirely - the reports indicates that Infiniti is planning a fullsize flagship model - possibly named Q80 - to compete against German sedans like the Audi A8, BMW 7 Series and Mercedes-Benz S-Class.

Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

2022 Infiniti QX60 spied running around post-Monograph Concept reveal

Infiniti recently revealed the QX60 Monograph Concept, a concept crossover meant to preview the next generation QX60. Today, the first spy shots of the QX60 in production form hit our desks. There’s a whole lot we canÂ’t see under the camouflage, but it looks fairly representative of what we expect a production version of the Monograph Concept would look like. The headlights, grille design, lower opening and side air intakes all look like they were pulled straight off the concept. It also has the same hood design with raised outer edges that lead right into the A-pillar. Its droopy side camouflage does a good job of disguising its curvaceous profile and pronounced rear fenders. We can see a hint of widening at the rear fenders, and we hope that the MonographÂ’s look is translated over to production there. The mirrors were moved further down onto the doors, and the flush door handles are done away with. This tester appears much less flamboyant with normal-size wheels replacing the giant and dramatic spinners on the Concept (gallery of the concept below). Infiniti QX60 Monograph View 36 Photos Infiniti is copying the shape of the rear over to production. We can clearly make out the raked rear window, overhanging spoiler and rounded shape of the back end. The taillights are a bit difficult to see, but their general design matches up to the Concept. As for the fancy chromed exhaust area on the concept, those spots appear flat and barren on this preproduction model. ItÂ’s still heavily covered in camo, though, so we donÂ’t yet know what the rear bumper design will look like in its final form. The production QX60 is set to be revealed next year where it will likely go on sale as a 2022 model year car. ItÂ’s unclear what powertrain(s) will be lurking under the hood, but at least we know the production version wonÂ’t stray terribly far from the concept now. Related Video: