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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

2022 Infiniti QX80 gets an interior update with new, big touchscreen

The 2022 Infiniti QX80 is getting a light interior update in the form of a new touchscreen infotainment system and center stack. If you’ve seen the 2021 Nissan ArmadaÂ’s refreshed interior, then youÂ’ve seen the new QX80Â’s, because they share the same center stack and touchscreen now. This new infotainment system runs on a 12.3-inch high-res screen that sits perched at the top. ItÂ’s capable of wireless Apple CarPlay, but only wired Android Auto. Infiniti says navigation comes standard, too. We liked the new touchscreen in the Armada far more than its outgoing unit, which was ancient technology by the time it was replaced. This new screen is vibrant, features much quicker responses to inputs and is all around a massive step up in tech. YouÂ’ll see the new QX80 also has all the updated controls below the touchscreen, too. We get new dials and buttons (far fewer than before) for the radio and climate controls. Plus, the new layout necessitated a new air vent design. Say goodbye to the dual-screen layout, too, as thereÂ’s no second touchscreen in the lower part of the stack — thatÂ’s a very good thing. Taking up some of that space is a new storage cubby that can be hidden via a piece of wood trim. Flip it open, and youÂ’ll reveal a wireless phone charger and access to a 12-volt outlet.  Besides this interior change, the rest of the 2022 QX80 is carryover. It looks the same from the exterior, and itÂ’s still rocking the 5.6-liter V8 that makes 400 horsepower and 413 pound-feet of torque. Neither pricing nor availability for the updated QX80 were made available today, but donÂ’t expect it to be too much more than the $70,545 base price it enjoys now. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Formula One speeds towards radical thousand-horsepower shakeup

The teams, the drivers, the fans, the circuits... few, if any, were satisfied with how Formula One has shaped up since the current regulations took hold last year. But that doesn't mean they aren't working on it. At a recent meeting of the F1 Strategy Group, the leading parties in the sport outlined a new framework that would radically shake up the cars themselves while keeping costs in check. And the biggest change could see the engines producing around 1,000 horsepower. Although a proposal put forth by Ferrari to ditch the current V6 hybrid engines in favor of new twin-turbocharged units was rejected by Honda and Mercedes, the members of the group approved in principal to increase the fuel flow in the existing engines to dramatically boost output. As it stands, the current 1.6-liter turbocharged V6 engines develop around 600 horsepower, with an additional 160 or so kicked in by the electric Energy Recovery System, for a combined output of about 760 hp. What's not clear at the moment is whether the increased fuel flow would necessitate either the return of mid-race refueling (currently banned) or the installation of larger fuel tanks. Red Bull and McLaren also submitted proposals to radically redesign the shape of the cars as well, however a more evolutionary approach was adopted instead. Though far from finalized, the new design would keep the same basic form of the current chassis, but with adjustments to make them more aesthetically pleasing while producing more downforce. Wider tires are also said to be part of the mix. With more power and more grip from the tires and aero, the resulting cars would most certainly end up going much faster than the current ones, which are already starting to nudge the lap records at some of the circuits, many of which were set during the V10 era. The F1 Strategy Group is made up of representatives of the FIA, Formula One Management and six leading teams. The next step will be for the teams' technical directors to iron out how to implement what their bosses have agreed to. If they settle the details fast enough, the revised regulations could be pushed through in time for next season. News Source: AutosportImage Credit: Mark Thompson/Getty Motorsports Ferrari Honda Infiniti McLaren Mercedes-Benz F1