2004 G35 Sedan Premium 3.5l 260hp V6 Loaded 86k Black / Black 19" Wheels Clean on 2040-cars

Auto blog

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Infiniti finally adds Apple CarPlay and Android Auto for 2020

Infiniti is finally bringing Apple CarPlay and Android Auto into its 2020 model year lineup. The capability comes via the company’s next generation of Infiniti infotainment systems it announced today. ItÂ’s still called Infiniti InTouch and uses the same dual-screen setup, but the smartphone connection capability is completely new. Previous to this announcement, no Infinitis supported either Apple CarPlay or Android Auto, even the recently redesigned QX50 crossover. The Japanese luxury brand has been one of the last holdouts in terms of smartphone connectivity. Almost every 2020 Infiniti will gain the next-gen software for the 2020 model year — the QX60 is the only model that wonÂ’t get it. The next-gen InTouch system is also capable of being a Wi-Fi hotspot for as many as seven devices, so your gang of QX80 passengers can all be on Wi-Fi. Maps for the navigation system are also improved. A 3D city view was added in addition to Google Street satellite imagery. Infiniti says pairing your phone via Bluetooth will be easier, as it has streamlined the interface and adopted a new Bluetooth module and faster processor. Infiniti also promises more stability in the phoneÂ’s pairing to the car on account of the new Bluetooth module. WeÂ’ll note that Infiniti chose to go with a wired Apple CarPlay/Android Auto connection. Others like BMW, Audi and Ford (just announced) are going the wireless route, with mixed success. The two connectivity features will also be standard. If you're considering an Infiniti and Apple CarPlay and Android Auto are important to you (it probably should be), then waiting for 2020 is a good idea. 

Infiniti QX55 crossover coupe teased again, hints at FX looks and a surprise out back

Infiniti plans to launch five new vehicles in the next three years. We got an abstract squiggle of the first one in August, when Infitini teased the coming QX55 crossover coupe during Monterey Car Week. Said to act as a medium that would communicate design language from the dearly departed FX crossover, the QX55 is meant to infuse a lot more design mojo to the conventional QX50 crossover that it's based on. The Japanese luxury brand just dropped the second teaser, this one revealing a swath of greenhouse and shoulder, and indeed, an arc of chrome trim that could have been traced from FX production drawings. The attention-getter here is what comes behind the greenhouse: A tailgate extension with the makings of a stubby trunk.  Positive reviews have come from a group of media to whom Infiniti showed a matte gray pre-production version of the QX55. The front diverges from the QX50 only in a few details, while the roofline isn't as coupe-ish as it might be because designers wanted to ensure adequate headroom for rear seat passengers. The steep rake has been saved for the area aft of the C-pillar, convincing one scribe to write that "the QX55 reminds us most of the Audi Q8, which also lacks swooping silhouette and looks more like a lifted hatchback." The rear fascia is said to look "cleaner and more modern than Infiniti’s current midsize crossovers," even though the jutting rear presents a vertically flat lower hatch that looks "a bit boxy." Having moved the license plate holder to the bumper, the wide expanse is home to a larger Infiniti badge and logo script with an "I" that serves an as-yet-undisclosed function. At the edges come taillights with a "sharp new piano key design." One site summed up with, "this is a gorgeous crossover coupe that will turn heads." The QX50 is expected to debut in the first three months of 2020, with an on-sale date sometime next summer.