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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2014 Infiniti QX60 Hybrid gives us d'ej`a vu

If we were totally lazy, we'd just copy and paste the text from our Nissan Pathfinder Hybrid post into this one. Why? Because the Infiniti JX35 QX60 Hybrid you see here is pretty much identical to its Nissan-badged sibling. At least, in terms of mechanicals.
But we aren't lazy... completely. Instead, let's have a quick recap. Engine: Supercharged 2.5-liter mill mated to a 15-kilowatt electric motor. Fuel economy: 26 miles per gallon combined. Interior changes: None - the battery does not compromise any sort of cargo or passenger volume. Price: Roughly $3,000 more than the standard QX60.
If you feel like the nitty-gritty details are necessary, have a look at the official press release below for all the goods. Otherwise, peruse the images in our high-res image gallery and tell us if you can spot the difference between the Q-by-60 and its Nissan twin.

2025 Infiniti QX60 ditches V6, gains VC-turbo

The 2025 Infiniti QX60 will ditch its long-running VQ-series V6 in favor of Infiniti's variable-compression turbo engine. There's news beyond the powertrain overhaul too as the 2025 model sees some equipment upgrades and a new Black Edition. The blackout package is not new to Infiniti, but it's a first for this QX60. Let's start under the hood.  With 268 horsepower and 286 pound-feet of torque, the VC-T four-cylinder gives up 22 horses in exchange for 16 lb-ft of torque. That's a bit of a side-grade rather than an upgrade, perhaps, but the new four-cylinder delivers better fuel economy, making the whole pill a bit easier to swallow. The FWD model will return 22 mpg city, 28 mpg highway and 24 mpg combined, the EPA says (vs. 21/26/23 with the V6) while the AWD model improves to 22 mpg city, 27 mpg highway and 24 mpg combined (from 20/25/22). That's a 10% bump in city mileage vs. the V6 — not earth-shattering, but not bad, either. And we know what you're thinking, but fear not; this doesn't mean the QX60 is now saddled with a CVT. The nine-speed auto carries over and yes, it can still pull 6,000 pounds with AWD and the tow package.  For 2025, all QX60s get a new fob with an optional automatic lock/unlock feature. The Black Edition (see the gallery above) will be available on Luxe models and includes the gloss black wheels, grille surround, roof rails and exterior badges; illuminated front and rear kickplates; "radiant" grille badge; welcome lighting and a black headliner. The base price of the Pure model is up just $550 from 2024, however the FWD variant of the Autograph has been dropped, making it $4,300 more expensive to get into the trim. However, the AWD variant only increases by $50. Here's pricing information for the entire 2025 QX60 lineup with front-wheel drive (including destination). AWD is $2,000 more on every trim but the Autograph, which bakes it in as standard equipment for 2025.  Pure: $51,550 Luxe: $58,150 Sensory: $60,450 Autograph: $67,500 Related Video:  2023 Nissan Pathfinder Rock Creek walkaround This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.