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Infiniti will reinvent its models, tech and design language as part of reboot

Infiniti raised more than a few eyebrows when it announced plans to follow a strategy it described as Nissan-Plus. Although this term suggests the brand's image will be dangerously watered down, its chief executive stressed its flag will remain firmly planted in the luxury car segment as he outlined what to expect in the coming years. The executive team led by Infiniti boss Peyman Kargar will reboot the company with a focus on profitability. "Premium brands should bring more money to the company, so that's the objective. We are not at the level we want to be," he told Automotive News. Several new products are on their way, including a crossover with a fastback-like roofline named QX55, and Kargar clarified many future models will ride on an architecture shared with parent company Nissan. It will be compatible with gasoline-powered, hybrid and electric drivetrains. He explained sharing platforms and components is necessary to save money because the company, like its peers and rivals, is spending a small fortune on developing electrified, autonomous, and connected technology. The shift will likely spell the end of the driver-friendly rear-wheel drive platform found under the Q50 and the Q60, but don't expect Infiniti to put its emblem on, say, a Sentra, and call it a day. It will remain a luxury brand. "The objective is to use these assets of the company, and then to reinject the money we are saving into the luxury experience and ingredients of Infiniti. We will put more money into Infiniti's future, but this money will come from the savings in globalized platforms," Kargar explained. The strategy he's outlining is one many of the firm's competitors have already adopted. Lexus, Acura, and Audi all build cars using parts sourced from their respective parent company. Lamborghini's Urus is related to the Volkswagen Touareg under the sheetmetal. Kargar noted every upcoming new model will be defined by an overhauled design language. We don't know if recent concept cars (like the QX Inspiration introduced in Detroit in 2019; pictured) will influence its upcoming vehicles. However, its future cars will offer nicer interiors, more user-friendly infotainment systems, and they'll receive tech features before Nissan's variants get them, which, oddly, hasn't always been the case in recent years. Infiniti's turn-around will start in 2020, when the aforementioned QX55 makes its debut after a brief delay.

Infiniti Q60 Concept paints a pretty picture of the brand's future

Infiniti's final teaser for the Q60 Concept may have given away the shape of the curvy coupe ahead of its debut at the 2015 Detroit Auto Show, but that's not necessarily such a tragedy for this model because the design has so many subtle touches. The more you look at it, the more cool details and ornate lines you notice. What initially looks fairly simple up front belies a multitude of fascinating details, including the F1-inspired lower air dam and the subtle fin at the tip of the hood. The design around the C-pillar may be complicated but is also attractive thanks to the confluence of design from the rear fender arch, beltline and crescent-shaped cutout in the window. The concept's interior also takes a minimalist approach. It's predominantly covered in cream leather and features sports seats in quilted leather. A mix of Alcantara and carbon fiber trim are able to show off the concept's performance intentions, though. Meanwhile the glass roof makes sitting behind the wheel feel airy and inviting. Underneath, the Q60 Concept's arching hood is the company's conceptual 3.0-liter, twin-turbocharged V6 and a seven-speed automatic. Infiniti promises the production of the mill is coming in the next two years. The big question is whether the mix of sharp edges and flowing lines on the Q60 Concept really see production without too much alternation. Infiniti plans to unveil the production version next year. Until then, check out how the model appears now on the floor of the Detroit show. Related Gallery Infiniti Q60 Concept: Detroit 2015 View 28 Photos Related Gallery Infiniti Q60 Concept View 28 Photos Related Gallery Infiniti Q60 Concept: Detroit 2015 View 14 Photos News Source: InfinitiImage Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Detroit Auto Show Infiniti Coupe Performance 2015 Detroit Auto Show infiniti q60 infiniti q60 concept

Infiniti Q50 Eau Rouge portends seriously powerful future sports sedan

"If we built this car I would expect it to feature over 500 horsepower and 600 pound-feet of torque."
Eau Rouge is a notoriously difficult turn at Belgium's Spa-Francorchamps Circuit that is capable of striking fear into the hearts of the most hardened driver. Naming a car after something so terrifying, therefore, strikes us as a rather poor idea.