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Infiniti's Vision for Gran Turismo revealed in full [w/video]

Just about any car has to be designed with some sort of limitations, whether it's a production car that has to be usable on the road, a racecar that has to comply with regulations, or even a concept car that does, at the end of the day, actually need to be crafted out of real materials and wheeled onto a stage. But the Vision Gran Turismo series imposes no such limitations. Designed only for a virtual reality, the project allows for designers to craft a purely fantastical design whose limits fall barely short of their own imaginations. It presents companies with the opportunity to represent their brand as they want to, so it comes as little surprise that every automaker from here to Hong Kong has been lining up to take part. And the latest is Infiniti. Previewed in a pair of teaser renderings barely over a week ago, the Infiniti Concept Vision Gran Turismo is a suitably striking addition to the virtual world of the Gran Turismo video game franchise. Designed at the company's Beijing studio, the brief calls for a 4.5-liter naturally aspirated V8 hybrid powertrain, with a front mid-ship layout driving a rear transaxle for ideal 45/55 front-rear weight distribution. Beyond that it's all flowing forms, extreme aero and signature Infiniti design cues like a widened version of the brand's trademark grille shape and the kink in the rear pillar. It's got butterfly doors hinged ahead of those spindly mirrors, center-lock alloys crafted from carbon fiber, deeply sculpted aerodynamic elements, a large boomerang-shaped rear wing and aggressive long-hood/low greenhouse proportions. It's F1 meets GT, to hear Infiniti tell it, and whether you've got a PS3 and a copy of Gran Turismo 6 to play around with it or not, you can check it out in the images above and the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Introducing the INFINITI CONCEPT Vision Gran Turismo The "INFINITI CONCEPT Vision Gran Turismo" has been released on "Gran Turismo 6", available exclusively on PlayStation®3. Infiniti has continued to break new ground in design since the brand was first established. This is a sensuous GT car brimming with the Infiniti philosophy. How to receive it After Update 1.15 has been installed, the car can be purchased from the [Vision GT] area within the [CARS] section in "My Home" (here, you can also find the car's presentation movie).

2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.

Autoblog's Matt Davis named Infiniti global product and brand communications director

The door that separates automotive journalism and automaker PR swings both ways, and swings often as we see journalists move over to PR and vice versa. This time, however, it's one of ours.
That would be Matt Davis, longtime European correspondent for Autoblog and frequent contributor to numerous other publications including AutoWeek, Edmunds and Esquire. He was co-founder and longtime chairman of the World Car of the Year Awards, and serves on the jury for the International Engine of the Year awards as well. Matt has resided in Milan since 2001, writing for publications around the world in a number of languages, but will now be moving to Hong Kong.
That's where he will be taking up his new position as Global Director of Production and Brand Communications for Infiniti, which relocated its global headquarters to Hong Kong from Japan more than two years ago. In his new capacity, which he officially assumes on July 14, Davis will report directly to Infiniti's general manager of communications Stefan Weinmann.