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Infiniti to move forward with 'Nissan-plus' strategy for its future cars

Sales at Infiniti in 2019 were down in the dumps. While the market as a whole fell 1.2%, Infiniti brand sales were down 21%. Nissan wasn’t too far behind, with its sales sliding 9.9% year-to-year. None of those numbers look great, but Nissan COO Ashwani Gupta still sees a path forward for NissanÂ’s luxury brand, Infiniti. “We will bring back Infiniti as Nissan-plus, in terms of product and technology," Gupta told Automotive News. “Infiniti will be great again.” Historically-speaking, Infiniti has been “Nissan-plus” for a long time over the years. Many vehicles in its lineup have been re-skinned versions of Nissans with some luxury thrown into the mix, and thatÂ’s not necessarily a bad thing. There have been some standouts, namely the original Q45 with its pioneering active suspension and shockingly sporty dynamics. And then there are the G coupes and sedans, vehicles that are still desirable to enthusiasts today. View 31 Photos InfinitiÂ’s current enthusiast offerings revolve around the Q50 sedan and Q60 coupe, both of which are rear-wheel-drive (or all-wheel-drive) cars with sporting intentions. ThereÂ’s no equivalent Nissan sold in America, but the Q50 is the Nissan Skyline in Japan. ItÂ’s impossible to know what the fate of these rear-drive-based cars will be, but a few possibilities lie ahead. Infiniti could really lean in to the “Nissan-plus” nomenclature and repurpose the new Altima as an Infiniti sedan. More likely, however, is a move to electrification. The Nissan IMs Concept and Infiniti Q Inspiration Concept both suggest that the company is interested in creating electric sedans. A “Nissan-plus” electric sedan sure sounds a whole lot better than a front-drive-based rebadged Nissan. InfinitiÂ’s biggest problem at this second is the lack of new product on the market. Its QX50 crossover is the most recent big redesign weÂ’ve been witness to, but it needed replacements yesterday for the QX60, Q50 and Q60 to be competitive with others in those segments. Both Lexus and Acura are outpacing Infiniti by a wide margin. The path forward as “Nissan-plus” also suggests Infiniti aims to be a premium brand, rather than a full-fledged luxury brand competing toe-to-toe with Audi, BMW and Mercedes-Benz. ThatÂ’s consistent with how the brandÂ’s cars have stacked up in recent years, even as it collaborated with Mercedes to put an Infiniti badge on the GLA crossover.

Infiniti Q50S getting G37's hydraulic steering for 2016

Sometimes, new technology doesn't make things better. Take the march of power steering technology as an example. Electrically assisted systems are in vogue at the moment for their ability to increase fuel efficiency, but tuning them to offer good feedback remains something of a dark art. Some automakers get it, but most don't. The previous hydraulically assisted setups just seem to be inherently more communicative when driven with enthusiasm. And it looks like Infiniti might be learning this lesson the hard way.
In talking with Keith St. Clair, the luxury brand's head of product planning, Car and Driver has learned that the Q50S is probably going to ditch its standard electrically assisted steering in favor of a hydraulic system derived from the old G37, a model soon to be renamed the Q40. The system should make the sedan more engaging behind the wheel, but it still won't help those who tick the option box for Infiniti's controversial Direct Adaptive Steering drive-by-wire system.
According to St. Clair, Infiniti's engineers have heard the complaints of critics and previous G37 owners about the Q50S model's electric steering system, and wanted to see what they could do. They didn't have to go far to figure it out - all it required was taking the steering rack off of a G37 and putting it onto the Q50S. After a little tweaking, "the car is a blast to drive," St. Clair reports. Now, the company is said to be fast-tracking the switch, and it could be ready for the 2016 model year.

2023 Infiniti QX60 Review: Now worth checking out

Pros: Well-equipped; handsome interior; sharp exterior styling; solid towing capacity Cons: No hybrid option; cramped third row; there are better three-rows for the price The 2023 Infiniti QX60 is relevant and worth considering for the first time in a long while. It’s based on the proficient Nissan Pathfinder, and Infiniti brings a lot of good to the table with this three-row SUV. The design is immediately eye-catching, as the curvaceous body panels blend and wrap around this rear, giving it a very sleek and attractive profile. Plus, its beauty isnÂ’t just skin deep. Infiniti ditched the old modelÂ’s frustrating CVT for a nine-speed automatic transmission, and the result is a driving experience that better matches its luxury car badge. It would be nice if there was more than just the standard 3.5-liter V6 available — such as a hybrid or PHEV — but the single engine is at least a competent one with enough power for above-average towing capacity. Despite the QX60 being a perfectly competitive SUV these days, donÂ’t think that itÂ’s now a class leader. Other options in the luxury space such as the Acura MDX, Lincoln Aviator and Volvo XC90 would find their way into our garages before the QX60. Even non-luxury-branded alternatives such as the Jeep Grand Cherokee L or Hyundai Palisade/Kia Telluride in their top trims compete strongly against the QX60. The base models offer a plethora of standard equipment that many luxury manufacturers donÂ’t offer, so the best play Infiniti has to offer is in value. That said, if you want every luxury in the book, the top-trim Autograph delivers with gorgeous interior appointments and a high-tech cabin. ItÂ’s still tough to recommend the QX60 over others in this segment, though, as the over-$50,000 starting price puts it squarely in the sights of our favorite three-row vehicles. Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Features   |   Crash Ratings & Safety Features What's new for 2023? The QX60 was all-new last year, but Infiniti has a few updates for 2023. The wireless charging pad is now standard across all trims. A frameless rearview mirror is added, and the lower bumper accents are updated with new colors. Lastly, all QX60s will now have "Infiniti Premium Care" as standard, which includes three years of free inspections, oil changes and tire rotations.