2009 Infiniti Fx35 Suv on 2040-cars

Auto blog

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti Q50 Eau Rouge running prototype driven by Sebastian Vettel

Infiniti's high-performance Q50 Eau Rouge concept might be one of the biggest teases in the current automotive world. It was first shown at the 2014 Detroit Auto Show as a body without an engine. Then, the sports sedan arrived at the Geneva Motor Show with a modified version of the turbocharged V6 from the GT-R under the hood, tuned to 560 horsepower and 443 pound-feet of torque, and with all-wheel drive. However, it was still just a concept. Finally, the Japanese luxury automaker is showing us what the Eau Rouge can do on the road - briefly.
The company brought reigning Formula One champ Sebastian Vettel along to get behind the wheel, for this all-too-short video from the Millbrook Proving Ground in the UK. There's more good news too. While Infiniti isn't saying that it's definitely going to build the Eau Rouge, it is "pressing ahead with the evaluation." More info about these tests will be released at the 2014 Beijing Auto Show at the end of April. Scroll down to watch Vettel drive the Q50 Eau Rouge and read a little more about it.

2022 Infiniti QX55 First Drive Review | A gorgeous value

Looking at the luxury crossover market, you can probably guess that there’s a clear demand for fastback variants. All the German automakers offer multiple coupe-like crossovers. The rest of the industry hasn't been so sure, including Infiniti, which didn't originally plan to offer a rakish version of its QX50. Yet here is the 2022 Infiniti QX55, and it's the direct result of customer demand. The people wanted it, so Infiniti brought it.   The company didnÂ’t just stop with the low, curvy roofline, though. The front fascia features a wavy, almost sculptural grille, a deeper chin spoiler and crisp black accents around the outboard grilles. The rear gets wider taillights with pronounced LED segments and a diffuser between the tailpipes. The license plate has been moved to the bumper, too, so that you get a big Infiniti badge and proud brand lettering across the hatch. On top of that, every QX55 gets big 20-inch wheels. These detail changes, plus the new roof make this not only a much more attractive-looking iteration of the QX50 but also arguably the best-looking crossover “coupe” in the segment. InfinitiÂ’s flowing design language naturally complements the QX55Â’s shape, and it looks almost like it was designed to be this way in the first place, whereas competitorÂ’s SUV coupes tend to look like afterthoughts. Mechanically, the QX55 is nearly identical to its boxier QX50 sibling. The only main distinctions are that the QX55 comes with all-wheel drive as standard, and the new body actually improved chassis rigidity by 10%. The engine is the same turbocharged, variable-compression 2.0-liter four-cylinder from the QX50 making the same 268 horsepower and 280 pound-feet of torque. Fuel economy is also identical at 22 mpg city, 28 mpg highway and 25 mpg combined. Power goes through a CVT, which again, is basically the same as the QX50Â’s. ItÂ’s not the smoothest engine in the segment, but itÂ’s a responsive and playful one, delivering great low-end torque. The CVT is smooth and reacts quickly to acceleration demands. It has a manual mode that works decently, too, but you never have full manual control. So you might as well let it do things automatically, which is no bad thing. As for the ride and handling, the QX55, even with its extra rigidity, feels just like the QX50. It has a soft, plush ride and an extremely quiet cabin befitting a luxury car. But when itÂ’s time to corner, itÂ’s deeply disappointing. ThereÂ’s lots of body roll and understeer.