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2020 Infiniti Edition 30 cars debuting at Pebble Beach Concours d'Elegance

Infiniti is celebrating its 30th anniversary at the Pebble Beach Concours d’Elegance next week, and itÂ’s rolling out a special edition for several models in its lineup. The anniversary cars are to be called Edition 30, and all of them feature similar changes. YouÂ’ll be able to get an Edition 30 for the Q50, Q60, QX50, QX60 and QX80. ThatÂ’s two sedans and three SUVs that are said to arrive in dealers this fall as 2020 model year cars — even though Infiniti launched in 1989, the first car it sold was a 1990 model year, so this matches up perfectly. Pictures of the Edition 30 cars are scant, but weÂ’ll be able to check them out in person at Pebble next week. Infiniti says they all feature special dark chrome accents in the exterior grille surround, fender trim and a little around the rear end, as well. YouÂ’ll get black side mirrors, dark gunmetal gray wheels and a body color rear apron. Additionally, all of them will be equipped with the ProAssist package as standard. This package includes driver assistance features like adaptive cruise control, distance control assist, a 360-degree camera, backup collision intervention and predictive forward collision warning. Pricing isnÂ’t available at this point for the special edition models, and we don't know if production numbers will be limited, either.

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Infiniti plans overhaul of infotainment system by 2021

Infiniti is working on a fully overhauled infotainment system starting in 2021 that will feature bigger displays but retain the current dual-touchscreen setup. In the meantime, upgrades including Apple CarPlay and Android Auto connectivity will be added to existing systems starting next year, depending on the market. "Next year is going to be the first step of improvement," Infiniti's vice president of product strategy, Francois Bancon, told Australian outlet GoAuto. "And as we move forward with a bigger display, 12.0-inch, 15.0-inch, whatever, of course we are going to improve the accuracy." He also indicated that "only the media" complains about the dual-screen display and that customer feedback has been strong. "The appearance of the system, for example in QX50, which is the same as in Q50, we're not going to change. But we just redesign the whole system behind more capacity, faster reaction time, high-definition display and full connectivity." So the new system will keep the dual-screen setup, which today involves the top screen handling mostly navigation and redundant audio information while the lower screen is used to control vehicle, phone and audio functions (see the below video for more info on how it works). The QX50, which goes on sale in the United States later this year, will also be the first Infiniti to get a 9-inch color head-up display on the windshield, plus smartphone mirroring and data-derived weather and other apps. The rollout of a new infotainment system coincides with Infiniti's plan to build its first all-electric car in 2021 and release hybrids based on Nissan's e-Power technology. Parent company Nissan has said it wants to sell 1 million electric vehicles annually by 2022. Related Video: