2004 Infiniti Fx35 Base Sport Utility 4-door 3.5l - Awd on 2040-cars

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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti hires Sebastian Vettel as Director of Performance

Remember when, during the Grand Prix of the Americas weekend last November, we told you that Sebastian Vettel had worked with Infiniti on the new G Coupe and that there'd be more of that kind of involvement on the way? It's been made official with the three-time Formula One World Champion being named Infiniti's Director of Performance.
Although the announcement is fresh, Vettel's time on the job isn't, Infiniti saying that Vettel went to Japan, the Nürburgring and the Circuit de Catalunya to assist in the development of the Q50 sedan.
When we spoke to Andreas Sigl, the man in charge of Infiniti's F1 collaboration with Red Bull, about the tie-up he had also said, "Like Mercedes has AMG and BMW has M - whether it's called IPL or not - we want to have something in that space." If the brand is still serious about that, Vettel's chops could help them deliver the kind of performance they'd need as upstarts to challenge the ringleaders of that particular hi-po circus.

Autoblog sell-it-yourself highlight: 2013 Infiniti QX56

As Lincoln announces an all-new Navigator at this year's New York auto show, and General Motors' Arlington (Texas) plant runs 24/7 cranking out Tahoes, Yukons, and Escalades, Infiniti's big QX56/80 continues to gain fans in a great many upmarket zip codes. And its appeal – for those with an appreciation for Big Foot footprints – is obvious. Built atop Nissan's Patrol platform, the QX56 offers high levels of refinement with cubic yards of utility. Introduced by Nissan's Infiniti division in 2011, you would assume any inaugural bugs had been worked out by 2013, the QX's third model year. Power was supplied, in the press vernacular, by Nissan's proven 5.6-liter V8 producing 400 horsepower and 413 pound-feet of torque. A seven-speed automatic transmission was standard on all models, and while the additional speeds might suggest some semblance of efficiency, no one should confuse this big QX with a Toyota Prius. Our 'for sale' example, with 84,000 miles, represents above-average mileage for a 4-year old vehicle. But if those are largely highway miles in and around Madison, Mississippi, and service records are available, you shouldn't be too concerned. This is, with proper maintenance, a 200,000-mile platform, leaving you about 116,000 miles for your $37,000. And the 'ask' seems about $5,000 too dear; perhaps the seller will throw in a gas card. Related Video: Infiniti Car Buying Used Car Buying Ownership SUV Luxury