2004 Infiniti Fx35 Base Sport Utility 4-door 3.5l on 2040-cars

Auto blog

Infiniti offers chance to design Sebastian Vettel's helmet for the USGP

The Circuit of the Americas will host its second United States Grand Prix in November, and based on what's happening with New Jersey it might be the only US torch left alight in the Formula One firmament. The story even before the inaugural event was about getting American fans involved, and Infiniti appears to be making the first splash this year with a competition to design Sebastian Vettel's helmet for the first two days of race weekend.
The only thing required of the graphic designer within you is to head to the competition site, download the helmet template and slather it in your unique technicolor vision. It will require some thought to make something interesting, though, since much of the helmet is already committed to team and sponsor logos; other than a few thin strips along the sides, your creativity will be confined to the oval atop the shell. Vettel will choose the winner and will wear the selected lid during the free practices and qualifying.
The grand prize winner will also get a VIP trip for two to the grand prix as a guest of Infiniti, which includes some face time with the triple world champion himself. The contest is on now, the deadline for entries is 11:59 pm GMT (6:59 EST), Sunday, September 29th and the winner is chosen the very next day. There's a press release below with more info if you want the complete skinny before putting stylus to digital paper.

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Infiniti QX60 AWD vs. Mazda CX-9 Signature

In certain ZIP codes around Dallas, Chevy's Suburban remains the Official SUV of Texas, but Infiniti's QX60 could be the Official Crossover. The Pathfinder-based three-row is everywhere. And while its popularity is based on transporting kids and their stuff, the QX60 is a more urban Suburban. Mazda's CX-9 is not as ubiquitous as the QX60 in McMansion driveways, but it has been making inroads into the near-luxury segment with its near-luxury spec. The CX-9's second generation has obviously upscale intent, in the sheetmetal and throughout the top-line Signature interior. And the prices of these two cars are surprisingly close. INFINITI QX60 AWD: The sheetmetal differentiating Infiniti's QX60 from its volume-oriented Nissan donor is attractive. The changes are subtle, and in profile the Pathfinder and Infiniti are almost identical, but the eye is drawn to the differences in the grille and D-pillar. The Infiniti has a luxury vibe with a more athletic stance. The QX60's interior surfaces seem upscale, but if you want wood it will cost you. In "building our own" and opting for graphite leather with maple trim, the wood requires another $12,000(!) of mandatory packages, including Infiniti's Premium and Premium Plus packages ($1,800 and $2,900, respectively) and $7,300 of Deluxe Tech. So, wood? We wouldn't. But if you do, know the QX60 won't match the larger QX80 in presence or passion, but it is certainly something beyond a rebadged Pathfinder. For you and your passengers, there is 156 cubic feet of interior room; with the second and third rows folded, you can accommodate 76 cubic feet of cargo. Like in most crossovers, that third row is best used by young kids, but taking six adults to lunch won't require too much gymnastics – or chiropractics. On the road, the QX60 is known more for comfort than composure; this isn't an old Buick, but neither is it a BMW. Nissan's 3.5 liter V6 produces generous power (295 horsepower and 270 pound-feet of torque), but it's transmitted to either the front wheels or all wheels via a CVT (continuously variable transmission). Nissan has tried to mitigate the quirkiness, but it's a CVT all the same. At a well-equipped base of $44,000, we like the QX60. But start adding options, and you can approach $60,000, which is real money even in the better ZIP codes. MAZDA CX-9 SIGNATURE: This, ladies and gentlemen, is dramatic. Mazda has absolutely nailed it. Using Mazda's KODO design language on a large platform could have gone wrong.