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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2020 Infiniti Edition 30 models priced

The 2020 model year marks the 30th anniversary of Infiniti, and as announced back in August, the brand is rolling out specially tweaked Edition 30 models across the bulk of its lineup. We now have more details and pricing for the commemorative editions, which are available on the Q50 sedan, Q60 coupe, QX50 compact crossover, QX60 mid-size crossover, and QX80 full-size SUV. The Q50 Edition 30 sedan's starting price is $43,700 with rear-wheel drive and $45,700 is all-wheel drive. The Q50 Edition 30 is priced between the Luxe and Sport trim levels, but its equipment is closer to that of the Sport. Although it's $4,800 cheaper than the Sport, the Edition 30 adds full-speed adaptive cruise control, but it uses the smaller brake rotors of the Luxe trim and it skips the Sport's adaptive damping. Unique Edition 30 elements include dark-chrome 19-inch wheels and exterior trim, black mirror caps, and a black mesh grille. The Q60 Edition 30 coupe is offered as a $4,200 package for the Luxe trim level. Added to the $45,500 base price of the rear-wheel-drive Luxe coupe, and you get a starting price of $49,700 for the Edition 30. All-wheel drive is another $2,000. Exterior enhancements mirror those of the Q50 Edition 30. The Q60 Edition 30 package also adds navigation, an around-view monitor, power-adjustable steering column, memory settings, rear auto-braking, adaptive cruise control, heated seats and steering wheel, and a few lesser items. The QX50 Edition 30 compact crossover builds on the mid-level Essential trim level. It's sold as a package for $1,200 and includes adaptive cruise control, blind-spot intervention, lane-depature prevention, and adaptive front lighting, plus 20-inch dark-finish wheels, dark-chrome exterior accents, a body-color rear diffuser, and a black headliner. For the range-topping QX80, the Edition 30 is a package that adds $3,500 to the Luxe (base) trim level. Besides the dark-chrome exterior trim and dark-finish 22-inch wheels, it includes a rear camera mirror, lane-departure prevention, adaptive cruise control, blind-spot intervention, and a black headliner. On Infiniti's most popular vehicle, the QX60, full details of the Edition 30 are not yet available, but we're told the model will start at $50,850. That represents a $4,700 premium over the Luxe trim level, and includes the content of the ProAssist package as well as the Edition 30 design enhancements.

Infiniti finally adds Apple CarPlay and Android Auto for 2020

Infiniti is finally bringing Apple CarPlay and Android Auto into its 2020 model year lineup. The capability comes via the company’s next generation of Infiniti infotainment systems it announced today. ItÂ’s still called Infiniti InTouch and uses the same dual-screen setup, but the smartphone connection capability is completely new. Previous to this announcement, no Infinitis supported either Apple CarPlay or Android Auto, even the recently redesigned QX50 crossover. The Japanese luxury brand has been one of the last holdouts in terms of smartphone connectivity. Almost every 2020 Infiniti will gain the next-gen software for the 2020 model year — the QX60 is the only model that wonÂ’t get it. The next-gen InTouch system is also capable of being a Wi-Fi hotspot for as many as seven devices, so your gang of QX80 passengers can all be on Wi-Fi. Maps for the navigation system are also improved. A 3D city view was added in addition to Google Street satellite imagery. Infiniti says pairing your phone via Bluetooth will be easier, as it has streamlined the interface and adopted a new Bluetooth module and faster processor. Infiniti also promises more stability in the phoneÂ’s pairing to the car on account of the new Bluetooth module. WeÂ’ll note that Infiniti chose to go with a wired Apple CarPlay/Android Auto connection. Others like BMW, Audi and Ford (just announced) are going the wireless route, with mixed success. The two connectivity features will also be standard. If you're considering an Infiniti and Apple CarPlay and Android Auto are important to you (it probably should be), then waiting for 2020 is a good idea.