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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2022 Infiniti QX80 Interior Review | Refreshed, but still behind

You might assume the 2022 Infiniti QX80’s interior is filled with outdated technology from when it launched here about 10 years ago, but thatÂ’s not entirely true. You see, despite the rest of the car carrying over from the previous model year, the 2022 model year QX80 enjoys a refreshed interior. While this interior is updated, thereÂ’s no need to get overly excited. Nissan put the Armada through a mid-cycle refresh last year, and the QX80 essentially cribs all of its new bits directly from the Nissan. WeÂ’ve already tested the Armada, so we had an idea about what to expect when the refreshed QX80 landed at our doorstep. Thankfully, for InfinitiÂ’s sake, the ArmadaÂ’s new interior is nice enough that it's largely acceptable in the more luxurious QX80. It features a new, high-res touchscreen, flashy plastics, a simple layout and vital tech like a wireless phone charger, USB-C port and wireless Apple CarPlay — unfortunately, Android Auto remains a wired-only affair. The new look of this tall and vast center stack doesnÂ’t jive perfectly with the QX80Â’s flowy, rounded interior design, but thatÂ’s what you get when part of the interior is updated and the rest is left to carryover. Straight, strong lines dominate the center stack, complemented by rectangular vents. Meanwhile, rounded wood trim flows out of this brutalist center stack in a jarring manner that makes the interior look like two different designers worked on it separately, then had their work combined.  Functionally, the new parts of the interior are just fine. The new single touchscreen and its supporting user interface is a welcome update over the old dual-screen infotainment system that's still found in other Infinitis (it had only just received that system for 2020). Its large, width-oriented and mounted higher for easy viewing, plus the presence of supporting physical knobs and buttons make vital controls easy to use and adjust. The odd storage compartment in the dash houses the wireless phone charger, and the 12V outlet is hidden in there alongside it. We enjoyed the presence of a wireless phone charger, but it didnÂ’t charge our phones quickly, and the phoneÂ’s movement on the mat would sometimes cause it to stop charging altogether. Surprisingly, the QX80 is fitted with a camera rearview mirror, which was a nice surprise to see.

2014 Infiniti Q50 configurator comes alive

The G37-replacing 2014 Infiniti Q50 sport sedan launches in the not-too-distant future, and for those curious about how pricing and packages will shake out, the car's official online configurator has been launched. Here, you can build the Q50 or Q50 Hybrid of your dreams, with the cost of entry starting at $36,450 (plus $905 for destination).
Selecting the hybrid model adds $7,250 to that bottom line - mostly because the gasoline-electric version is only available in the Premium trim and higher, while the gas-only Q50 comes in a base guise. Adding all-wheel drive, which Infiniti has made available with either engine and on all trims, will set you back $1,800.
There are a number of packages available across the trims, including a $1,400 navigation pack that includes a spare tire kit, a deluxe touring pack that costs $4,700 (and includes the navigation goodies), and the upper-crust $7,900 technology package which gets you, well, everything. Put that all together on a Venetian Ruby Q50 RWD Sport like we did, and you're looking at $51,755 when destination has been added.