2013 Infiniti Ex Journey on 2040-cars

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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti recalls Q50 and Q70 Hybrid models

Infiniti is issuing three separate recalls for its Q50 Hybrid and Q70 Hybrid and M35 Hybrid covering roughly 13,794 vehicles in North America.
The larger campaign listed by the National Highway Traffic Safety Administration covers 5,831 examples of its 2014 Q50 Hybrid (shown above) and 2014 Q70 Hybrid in North America, with 5,412 of those in the US and its territories. According to NHTSA, "due to a software error, the electric motor may stop working while the vehicle is being driven using the electric motor only," creating a "stall-like condition." To fix the fault, the company is reprogramming the motor inverter software, and owners should be contacted in mid-November.
The second recall covers just 890 2014 Q50 Hybrid and 2014 Q70 Hybrid models in North America, with 817 of those residing in the US. It's possible that their transmission housings were damaged during manufacturing, and on affected models, the housing could have a crack that might fracture while driving. Dealers will inspect the transmission and faulty examples will be replaced.

Vettel and Coulthard drive Russia's very unfinished Sochi Circuit

The next Winter Olympics will happen in Sochi, Russia from February 7-23, 2014. Sometime after that, barring any delays, a portion of the Sochi Olympic Park will be turned into the Sochi Olympic Park Circuit, a 3.65-mile track for the first Russian Grand Prix in 100 years (the last of two Formula One grands prix were held in St. Petersburg).
As we've come to expect from the Infiniti Red Bull team, it recently sent Sebastian Vettel and brand ambassador David Coulthard to the unfinished venue to run the route in Infiniti M sedans and offer some impressions. With average cornering speeds above 62 miles an hour, Coulthard called it a fast street circuit in the Monaco vein. You can watch them try it out - yes, that's Vettel gone airborne above - and avoid a "White Van Man" in the video below.