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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

2018 Infiniti Q60 Red Sport 400 Quick Spin Review | Beauty before brawn

The 2018 Infiniti Q60 Red Sport 400 is an absolute beauty in person. And that's important, because, more than any other segment in the automotive marketplace, a personal luxury coupe has got to have the kind of attention-grabbing looks that can lead off the discussion about a brand-new vehicle. Like this one. It's also important because the name Red Sport 400 conjures up a kind of performance imagery that the Q60's hardware doesn't quite live up to. But before we delve into the world of horsepower and torque, let's finish talking about style. Like most luxury marques these days, Infiniti is working really hard to put a variant of its instantly recognizable corporate face on everything it sells. Unlike some other automakers — *cough* Lexus *cough* — Infiniti has been mostly successful in the styling-led marketing push without making each new car a caricature of the model it replaced. The fascia is dominated by a curvaceous chrome grille, which has little wing-shaped tabs that draw attention toward a dashing pair of headlights. These lighting units have LED elements that sort of form the shape of eye makeup, and while that could be a major styling misstep, it looks lovely on the Q60. Moving back from the face, there isn't a flat surface anywhere that might distract an onlooker from the overall cohesiveness of the design. The Q60's sheetmetal is pulled, pushed, and bunched like taffy strung across a whirling pair of beaters. If we were to lodge a complaint about the Q60's appearance, it would focus on the superfluous chrome-tipped gill slits just behind either front wheel and the too-small displacement badge nearby on the fenders. Both of these bits are unnecessary and seem like they were tacked on at the last minute. But those are small grievances that don't do much to distract from an otherwise cohesive design, and the chrome vents can be replaced with carbon fiber for an extra $395. It would be a sin to choose any color other than Dynamic Sunstone Red. This deep shade suits the Q60's flowing lines perfectly, and everyone who saw the car parked in our driveway had good things to say about the hue. Other colors are available, but ... just pick the red. The interior of out test car had seats in an off-white shade of leather that looks good, but was already showing wear and discoloration. We'd probably choose the red leather seats instead.

Infiniti QX60 Monograph previews a handsome next-gen three-row crossover

Infiniti has pulled the sheet off its QX60 Monograph — a styling exercise meant to preview the forthcoming production replacement for its three-row crossover. Infiniti insists that while this is not the production QX60 replacement, it is close enough to not merely be labeled a "concept." Whatever Infiniti wants to call it, it's impressive. This slick design blends elements of the original Infiniti FX line with some of the luxury brand's more recent artistic direction (see: the big, fat grille) and perhaps a little dose of European flavor; we'd be lying if we said there wasn't some Jaguar F-Pace evident in that profile.  "More than a design study or concept, a 'Monograph' provides a tangible insight into how Infiniti plans to transform a future model. The QX60 Monograph previews some of the proportions and design elements that will adorn the brandÂ’s future three-row SUV, " Infiniti said in the QX60's official announcement. "We commenced the design of the Monograph knowing this was an opportune time to start a discussion about where we are planning to take the QX60 in the future," said Alfonso Albaisa, senior vice president, Global Design, Nissan Motor Co. Ltd.  "In crafting this Monograph, we wanted to change the tonality of the QX60 and transform the nameplate from a sculptural and architectural point of view. We raised the visual center of gravity, giving it a strong, straight shoulder line that carries through to the hood, with a higher, more prominent grille, and longer-looking cabin to deliver a sense of muscularity and a commanding presence," Albaisa said. Every element of the QX60 Monograph's exterior was designed deliberately to convey that image, from the heat-sink-inspired shape of the headlamps to the slick, well-integrated segments of the rear lighting signature, which blends into a single wrap-around element when not illuminated.  As close to production-ready as this QX60 Monograph might be, there are some obvious signs that there's still work yet to be done. As you'll note, there's not a single shot of this crossover's interior, and that's because it doesn't have one yet. Infiniti knows it can't afford to fumble a new launch, especially of a crossover, so we have fairly high expectations for its cabin, especially since Infiniti has been known to produce some top-notch interiors when it tries. Look for the real-deal next-generation QX60 to be shown sometime in 2021.