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Hyundai Santa Cruz pickup with four doors, five seats, due around 2020

You could boil three years of coverage on the Hyundai Santa Cruz pickup to a question mark. The "crossover truck" debuted at the 2015 Detroit Auto Show, then got swallowed in the executive turmoil at Hyundai Motor America. Reuters reported last year that the Santa Cruz would finally arrive by 2020 as part of the South Korean carmaker's push into SUVs. Motor Trend recently spoke to Brian Smith, the COO at HMA, and got a crucial detail on the eventual truck. Forget about the sleek, two-door concept from Detroit — the actual item will be a "four-door ... that seats five." The redesigned Hyundai Tucson is also due in 2020, the compact crossover providing the platform for the Santa Cruz. If connecting the dots is really this simple, it mean's we'll be getting Hyundai's version of the Honda Ridgeline, the only unibody compact pickup on sale in the U.S. at the moment. And that makes us wonder how the Santa Cruz will fare whenever it gets here. Anyone who wanted to put money down on something similar to the highly popular concept has been booted from the game. They've been replaced by those who can be lured by an alternative to the Ridgeline, but the questions are how many buyers is that, and will the production Santa Cruz be the right truck to close the deal? In 2016, then-CEO Dave Zuchowski said Hyundai research showed the possibility of moving at least 50,000 pickups a year, and other studies suggested 70,000 sales could be possible. Even at the low end, that suggests a remarkable pent-up demand for the kind of truck that's never succeeded in the U.S. The Ridgeline sold 34,749 units in 2017, and numbers are down nearly 30 percent down so far this year. Meanwhile, the body-on-frame (BOF) GMC Canyon sold 32,106 units last year, and it was merely piggybacking on the Chevrolet Colorado, which did 112,996 sales. Even the BOF Nissan Frontier, last refreshed during the Bronze Age, sold 74,360 models. What's more, by the time the Santa Cruz gets here, the new BOF Ford Ranger will revel in actual pent-up demand, and the really cool kids will still be cooing over their new BOF Jeep Wrangler pickup. Looking back at the Ridgeline space, we await word from Volkswagen on the fate of the Tanoak concept. Hyundai could choose to take a stand in the unibody pickup segment on price; the Ridgeline whips up its own headwinds by charging $8,000 more than a Canyon, $11,000 more than a Frontier. Still, a Tucson with a bed, that is two years away ...

Hyundai, union reach tentative labor deal

According to Reuters, South Korea's labor unions may have reached a tentative deal with Hyundai following a compromise between the two sides on wages. Workers have staged a number of stoppages since August 20, which have cost the South Korean giant 1.02 trillion won - around $1.1B US. It also represents just over 50,000 units of production. That vehicle total sounds like a lot, but it's a small enough figure that Hyundai can apparently catch up with weekend and overtime shifts. We'd wager that this is why US inventories haven't been hit quite so hard aside from the battering already taking place. The proposal will now go before the union's rank and file.
If ratified, the new agreement will see workers getting a 5.14-percent raise in base salaries, along with 8.5-million-won (roughly $7,800) bonuses. Those concessions are a far cry compared to what the union was initially demanding, though. Early proposals included a 56.25-gram gold medal for each employee (worth about $2,400) and a 10-million won bonus (about $9,100) for employees whose children chose not to attend college. The union also sought a bonus worth two months' salary for workers that have been with the company for over 40 years, but this was negotiated down to a flat rate of six-million won ($5,464).
Based on Reuters' report, the work stoppages must have taken a real toll on Hyundai - its domestic sales dropped 20 percent last month, while exports were down nine percent. Those startling figures must have put some fire under the Hyundai bargaining team.

Will Norway and South Korea lead us to the hydrogen future?

In the US, California leads the hydrogen highway. But, globally, the countries at the forefront include Japan, Norway, and South Korea. A new announcement by the Norwegian ambassador in Seoul, Jan Grevstad, makes it sound like those last two countries should think about Voltron-ing it up to promote H2 cars. The ambassador was speaking at the Korea-Norway Economic Cooperation Council at the Federation of Korean Industries. "A great example of the Norwegian–South Korean energy cooperation can be found in the transport sector," he said, according to Yonhap News. "South Korean engine technology is paired with Norwegian hydrogen production and infrastructure technology to create hydrogen driven cars." Grevstad said that the two countries could also work together on solar, wind, and other energy efforts, but didn't get into more detail about what he meant by this. The first Toyota Mirai hydrogen car was just delivered to Norway, but other H2 vehicles have been on the roads there for many years. Back in 2009, for example, as part of the 24th Electric Vehicle Symposium (EVS24), some hydrogen cars road tripped from Oslo to Stavanger. That same year, Mazda delivered 30 hydrogen-powered RX-8 RE vehicles. Hyundai – a South Korean company, of course – has been leasing its Tucson Fuel Cell (also known as the ix35 Fuel Cell) in hydrogen-friendly areas and believes that hydrogen-powered cars have a bright future. There's even a Tucson Fuel Cell car-sharing program operating in Germany. As gung-ho as Hyundai is, it's only sold 26 Tucson Fuel Cells in Norway so far, out of a total of about 500 around the world, Yonhap News says. Related Video: News Source: Yonhap News Agency Green Hyundai Green Culture Hydrogen Cars h2 ix35 tucson