2003 Hyundai Tiburon Gt Coupe 2-door 2.7l on 2040-cars

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2016 Hyundai Sonata Hybrid starts at $26,825

The pieces are coming together for exactly what's on offer in the 2016 Hyundai Sonata Hybrids. We were able to drive the regular gas-electric and plug-in hybrid versions and were impressed with the feel behind the wheel, but before you know the price, it's tough to tell if the car makes any real sense. While the price for the PHEV is still shrouded in mystery, we at least now know how much it'll cost for the non-plug Sonata hybrid: $26,825, including $825 for destination. That's the same as the 2015 hybrid model. For comparison, the 2016 Ford Fusion Hybrid starts at $25,675 and the 2015 Honda Accord Hybrid comes in at $30,125. That's the base cost, which gets you the cloth interior and projector headlights. The 2016 Sonata Hybrid Limited starts at $30,100 ($900 more than before), which ups the 16-inch alloy wheels to 17-inch alloys and magically turns the interior to leather and the headlights to HID Xenon. If you want 60/40 split-folding rear seats, you'll need to opt for the Limited version. You can also tack on the Limited Ultimate Package for $4,500. The Limited Ultimate Package further improves the car's safety (with lane departure warning and forward collision warning) and sound (with the Infinity premium audio system). The LUP also adds a panoramic sunroof and an eight-inch nav system. Overall, there are seven exterior colors and five interior options. The PHEV price has not yet been announced, but whatever it is, Hyundai has said it expects the car to qualify for a $4,919 tax credit from the federal government. Related Video: Featured Gallery 2016 Hyundai Sonata Hybrid: First Drive View 25 Photos News Source: HyundaiImage Credit: Copyright 2015 Sebastian Blanco / AOL Green Hyundai Hybrid Sedan

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.

Hyundai planning N-badged Genesis performance models

Speaking with Australian media ahead of the launch of the new Genesis G90 at the Detroit Auto Show this week, Albert Biermann, performance chief at Hyundai, confirmed that there will be N-badged versions of both Hyundai and Genesis models. And he ought to know. Biermann was recently poached over to South Korea after having served as chief engineer at BMW's M division. "N is a sub-brand and with N high-performance cars we work for both brands — so you have to be ready for N versions for Hyundai and for Genesis," said Biermann. "We have a nice roadmap for the next five years... There will be Genesis cars included" that will offer "the full package... real racetrack-going high-performance cars." The first model that the N division is expected to fettle is the next-generation i30 hatchback – Hyundai's challenger to the likes of the Ford Focus and Volkswagen Golf. That ought to give the Korean automaker a solid rival to the Focus ST and Golf GTI, and a venue for Hyundai to showcase everything it's learned in the World Rally Championship. But that's not all Biermann and company have in store. Hyundai is working on a new Genesis G70 that will take on the BMW 3 Series and its many competitors. The G70 would make a prime candidate for the N treatment, and with the benefit of Biermann's expertise, it could prove the sweet-handling and hot-performing Korean sports sedan we've been waiting for. We wouldn't at all be surprised, either, to see N performance versions of the new G90, the G80 that was launched just recently as the Hyundai Genesis sedan, and other future products under both brands – particularly a successor to the Genesis Coupe. Related Video: