2001 Hyundai Tiburon Base Coupe 2-door 2.0l on 2040-cars

Auto blog

The accidentally green episode | Autoblog Podcast #486

This week, consumer editor Jeremy Korzeniewski and Autoblog Green editor-in-chief Sebastian Blanco join Mike Austin and things go in a "green" direction – it just happened that way. We hit the week's news (including some green-related items), talk about the green things we've been driving, hear part of an interview with the filmmakers behind a new movie about the 2008 bailout, and then answer a listener question. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want questionable buying advice, send a message or a voice memo to podcast at autoblog dot com. Autoblog Podcast #486 Topics and stories we mention Almost half of VW TDI owners have already agreed to settle The Chevy Colorado has a military-spec, fuel cell-powered cousin 2017 Honda Accord Hybrid 2017 Hyundai Elantra Eco Jeremy's 1975 VW camper van A preview of Live Another Day, a film about the 2008 auto bailout Rundown Intro - 00:00 The news - 05:26 What we've been driving - 18:43 An excerpt from our interview with the Live Another Day filmmakers - 37:20 Listener questions - 40:00 Total Duration: 47:52 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Green Podcasts Honda Hyundai vw diesel scandal

Strange, unfunny Hyundai N Performance commercials badly miss the mark

Take a minute and watch the video above. After, you might have questions. I will try to help you with these. But first, here are some questions for you: No matter whether you thought the ad was good or not, does it get you excited about the N Performance subbrand? Do you want to find out more about it? I suspect the answer is "no" for most of you reading. Unfortunately, reading what Hyundai and the ad agency said about these ads isn't going to help much. Intended to skewer traditional luxury advertising tropes, the agency says, these ads are a "tongue-(stuck firmly)-in-cheek poke at automotive and luxury brands taking themselves too seriously." R/GA is the ad agency behind these ads, and its chief creative officer, James Temple, told AdAge, "We want people to rethink their views of Hyundai as a practical, compromise choice, to a brand which shows people through the power of 'N' that they make cars that are fun to drive and which aren't like anything else out there." OK. So, poke fun at luxury and automotive advertising that takes itself too seriously. And to be fair, this sort of thing has been done before to great success and general acclaim. Remember Volkswagen's "Unpimp The Auto" campaign? It cleverly took aim at a then-trendy aspect of the tuner culture and literally crushed it with a new GTI. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The message was clear: Your over-tuned Ford Focus is both gaudy and inferior. Step up to a GTI, which by the logic of the ad, you don't need to throw tuner parts at to have fun. It built excitement for the hot hatch while earning some automotive credibility by throwing shade at MTV's over-the-top " Pimp My Ride," at that point rapidly losing its halo of tuner coolness. "Pimp My Ride" was a big, easy target to mock. And the relationship to automotive performance (or lack thereof (most were plays on the "Yo dawg I heard you like ..." theme, anyways) made the analogy work. Where the Hyundai ads step off is the target for ridicule. R/GA claims it's roasting automotive brands, and they can say that all they want — I don't see it. I see a childlike understanding of how to dismantle the tropes of a classic Calvin Klein ad — monotone, lots of black, shirtless models, personal beauty products — over which the lightest veneer of automotive reference is applied. So the perfume smells like burning tires. That's still a humorous ad about perfume.

Hyundai Le Fil Rouge concept shows the future of brand's design

At this year's Geneva Motor Show, Hyundai revealed a concept called the Le Fil Rouge, which in English means "the common thread." Though the car has an unusual name, it's important for the Hyundai brand because this car represents the future of the company's design. Elements found on this concept will be applied to all future Hyundais, be they sedans, hatchbacks or crossovers, which also partly explains the car's name. Hyundai says the name also comes from how the car builds on Hyundai's past design and is a "reinterpretation" of its 1974 Coupe Concept. We're not so sure about that last part, but we think the Le Fil Rouge is a mighty handsome sedan, and its future production cars should look pretty good. Aside from a "common thread" of design, Hyundai says the car's theme is "sensuous sportiness." That seems to translate into a low-slung, curvy, coupe-like sedan form. At the front, the nose is very low, and it's dominated by a massive version of Hyundai's corporate "cascade" grille. It's actually a bit reminiscent of the recent Lagonda sedan. It appears that the grille contains lighting elements all throughout. It should be easy to translate this design into conventional radiator grilles, huge lights, or simple, blocked off styling motifs for electric vehicles. This low, wide grille leads into a long hood and front fenders with classic rear drive proportions. The hood has two large creases in the middle that lend some aggression to the swoopy shape, and there are two bright metal accent lines that run up the sides and loop up and around the windows back toward the hood. Along the side, we find a bold character line that lines up with the end of the headlight. It trails back along the car and merges with the rear panel that would likely contain the taillights. The roof also has a bit of a fastback look, ending at the trunk lid. It also contains a rear window with a double-bubble shape. It's an elegant, organic car that does some cool things with lines and curves. It will be interesting to see how it translates to production cars. Related Video: Featured Gallery Hyundai Le Fil Rouge Concept: Geneva 2018 View 9 Photos Related Gallery Hyundai Le Fil Rouge concept View 13 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Design/Style Geneva Motor Show Hyundai Concept Cars Sedan 2018 Geneva Motor Show