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Hyundai N Performance division working on 'exotic' halo model like the RM16

This is the year of Hyundai N Performance. After three official launches, the division's leadership has made imprecise noises about a halo car since this summer. Brand boss Albert Biermann said, "Right now, we don't need a halo car in N. We have to get in a routine with N cars, and not just hit a peak." Around the same time, VP Thomas Schmera said, "Rest assured we are coming up with something," that something being a halo car. Reports expected either a two-seat coupe or a four-door sedan like the Kia Stinger. In a recent interview with AutoRAI, Schmera narrowed the focus, saying, "Think of the Hyundai RM16 and you have a bit of an idea of what is possible." The RM16 is the third iteration of the mid-engined Veloster RM first showed at the Busan Motor Show in 2014. In 2015 the RM15 debuted at the same motor show, followed in 2016 by the RM16. By then, the performance specs listed a 2.0-liter turbocharged four-cylinder with 296 horsepower, an electric compressor and electronic differential, rear-wheel drive and a six-speed manual. The bodywork, draped on an aluminum spaceframe, channeled the spirits of other outrageous mid-engined hatchbacks like the Renault 5 Turbo, Renault Clio V6 Renault Sport, and Lancia Delta S4. Four months after showing the RM16, Hyundai took a running prototype to the Nurburgring (pictured). Earlier this year we heard tale of a new Theta III engine suited for front- and rear-wheel drive, and mid-engined applications. With the ability to be tuned to 350 hp, this led to suspicion that there could be a mid-engined Hyundai sports car on the way. The evidence is circumstantial, but now we have Schmera telling us to consider a long-lived mid-engined concept as the potential template for a future N Performance halo car. The idea of Hyundai rolling out a mid-engined coupe sounds crazy. It sounds doubly crazy when Biermann has said of the i30 N, "This is a halo car that can make [the company] money, so what better halo can we get?" Hyundai knows its math better than we do, but we don't see how the carmaker makes money in a segment ruled by the Porsche 718 twins under $100K, and by a number of storied brands above that figure.

Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.

Hyundai Genesis Coupe spotted with rumors of a V8 underhood

Our spy shooters have captured a Hyundai Genesis Coupe mule testing in Sweden. This is merely the current body cut-and-pasted to fit new internals, so don't be disappointed by its looks; we're looking forward to inspiration from the HCD-9 and perhaps grand touring inclinations on the production car whenever it appears. The photographers said they noticed the hood's been modified, perhaps to clear the 5.0-liter V8 from the Genesis sedan. That engine would be part of the plan to push further upscale said to be planned for the Genesis Coupe, along with the fender arch cutouts on this mule that push the wheels to the corners for a longer wheelbase that will make more room for passengers. Rumor has been that the next car will do a much better job of swallowing four adults. The company's HTRAC all-wheel drive is expected to be an option, Hyundai having said five years ago that the feature is being engineered into the Genesis family platform. A reveal probably won't come until sometime in 2016.