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Hyundai Prius-fighting hybrid spied wearing new camo

Hyundai's engineers certainly don't want the public to see its upcoming dedicated hybrid model in several of these new spy shots, but the company can't deny that the machine is on the way. These test cars were first spotted last summer as Prius-like five-door hatchbacks. However in these photos and the second set, it would seem that the model has morphed into a more sedan-like shape similar to the Chevy Volt. Unlike the last time we saw this car during arctic testing, the vehicle no longer is covered in plastic concealment. That obfuscation has been replaced with a very effective camo pattern on everything but the roof, and in several photos, workers are actively standing in the way of the spy shooters' lenses. Beyond the whole model's general shape, there are a few details to pick out, though. You can easily spot the outline of the brand's hexagonal grille up front. There appears to be a rather complicated air dam design there, too. In profile, the shape of the rear hatch creates an integrated spoiler at the back. While the camouflage makes it very hard to tell, we don't see a plug-in port on this example. According to our spies, this test car was being driven with a slew of other electrified models, including a BMW i3, Nissan Leaf, Volkswagen e-Golf, and Kia Soul EV. Given that group, perhaps the engineers were specifically benchmarking the electric performance for this outing. Earlier reports suggest that Hyundai's latest hybrid could debut in the second half of 2016. Power reportedly comes from a 1.6-liter four-cylinder with hybrid assistance and a lithium-ion battery. Plug-in and five-door hatchback versions are also rumored.

Strange, unfunny Hyundai N Performance commercials badly miss the mark

Take a minute and watch the video above. After, you might have questions. I will try to help you with these. But first, here are some questions for you: No matter whether you thought the ad was good or not, does it get you excited about the N Performance subbrand? Do you want to find out more about it? I suspect the answer is "no" for most of you reading. Unfortunately, reading what Hyundai and the ad agency said about these ads isn't going to help much. Intended to skewer traditional luxury advertising tropes, the agency says, these ads are a "tongue-(stuck firmly)-in-cheek poke at automotive and luxury brands taking themselves too seriously." R/GA is the ad agency behind these ads, and its chief creative officer, James Temple, told AdAge, "We want people to rethink their views of Hyundai as a practical, compromise choice, to a brand which shows people through the power of 'N' that they make cars that are fun to drive and which aren't like anything else out there." OK. So, poke fun at luxury and automotive advertising that takes itself too seriously. And to be fair, this sort of thing has been done before to great success and general acclaim. Remember Volkswagen's "Unpimp The Auto" campaign? It cleverly took aim at a then-trendy aspect of the tuner culture and literally crushed it with a new GTI. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The message was clear: Your over-tuned Ford Focus is both gaudy and inferior. Step up to a GTI, which by the logic of the ad, you don't need to throw tuner parts at to have fun. It built excitement for the hot hatch while earning some automotive credibility by throwing shade at MTV's over-the-top " Pimp My Ride," at that point rapidly losing its halo of tuner coolness. "Pimp My Ride" was a big, easy target to mock. And the relationship to automotive performance (or lack thereof (most were plays on the "Yo dawg I heard you like ..." theme, anyways) made the analogy work. Where the Hyundai ads step off is the target for ridicule. R/GA claims it's roasting automotive brands, and they can say that all they want — I don't see it. I see a childlike understanding of how to dismantle the tropes of a classic Calvin Klein ad — monotone, lots of black, shirtless models, personal beauty products — over which the lightest veneer of automotive reference is applied. So the perfume smells like burning tires. That's still a humorous ad about perfume.

2018 Hyundai Elantra Buying Guide | Questions answered about a popular compact sedan

The Hyundai Elantra is a sensible small sedan that scores big when it comes to overall value and safety. But the 2018 Elantra won't get any pulses racing when it comes to driving excitement, or a look-at-me exterior. Rivals like the Honda Civic and Mazda3 are simply more fun to drive, and the Civic in particular stands out with racy looks, but it's worth noting that the newer Elantra has made great strides in refinement and comfort compared to its predecessor. Hyundai also offers the Elantra GT, a handy – and handsome – four-door hatchback. Since it was significantly updated for the 2017 model year, the 2018 Elantra receives only minor changes, focused primarily on available options on specific trim levels. Here you'll find all the information needed to make an educated buying decision if you're considering a 2018 Hyundai Elantra, including safety and reliability ratings, engine specs, horsepower, fuel economy ratings and pricing. We'll also summarize what Autoblog's professional auto reviewers think of the Elantra. Is the 2018 Hyundai Elantra Safe? The National Highway Traffic Safety Administration gives the 2018 Hyundai Elantra an overall crash-test rating of four stars. In every crash test, the latest Elantra scored a four-star rating, though the NHTSA results do mention that rear passenger safety was compromised in the side barrier crash test. According to the NHTSA, this "simulates an intersection collision between a standing vehicle and moving barrier at 38.5 mph." During this test, the interior door panel intruded into the passenger compartment, raising the risk that a rear occupant could be injured – though the four-star rating remained. The Insurance Institute for Highway Safety, which provides ratings for new vehicles based on its own comprehensive crash tests, has given the 2018 Hyundai Elantra its "Top Safety Pick+" award, the highest rating available. The Elantra earned a "superior" rating for front crash prevention, along with "good" ratings in all but one of the IIHS' crash tests. Front passenger protection in the notoriously demanding small overlap test was deemed "acceptable." The Elantra also scored an "acceptable" rating for its LATCH anchors for child seats. Headlight performance, meanwhile, received a "good" rating.