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Hyundai will launch Genesis brand in December

Hyundai is about to go global with a new, high-end sub-brand called Genesis. Rumors of this spinoff have been swirling for years, but an announcement Tuesday confirms that the Genesis brand will launch in December of this year. "To elevate and differentiate the Genesis brand from Hyundai, a distinct design identity, emblem, naming structure, and customer service offering is being established," the automaker said in a statement. A Korean report states that Genesis will kick off with a new version of the Equus, set to launch next month, called G90. The rest of the lineup will follow suit with that naming structure (Infiniti isn't using it anymore, after all). The Genesis sedan as we know it will be called G80, and a new midsize model will be G70. A luxury SUV and sport coupe will round out the range, and all six models will launch by 2020. The rear-wheel-drive, midsize sedan is expected to debut in the second half of 2017. In order to properly create an identity of its own, Hyundai is creating the Prestige Design Division. Beginning in mid-2016, this group will be lead by Luc Donckerwolke, who was formerly responsible for design at several Volkswagen Group brands, including Audi, Bentley, Lamborghini, Seat, and Skoda. Hyundai Motor Group's chief design officer, Peter Schreyer, will oversee the work of Donckerwolke's new division. Genesis will initially launch in North America, China, Korea, and the Middle East. Hyundai says it will expand to Europe and other parts of Asia as Genesis grows. "The Genesis models will provide technological innovation, excellent driving performance and luxury to customers. Every Genesis model will be created with the needs of our customers in mind, so the resulting car will perfectly meet their needs without any unnecessary burden or excess," said Woong-Chul Yang, vice chairman of Hyundai Motor. Hyundai's full announcement can be found here, or in the press release below.

2013 Hyundai Sonata Hybrid gets bigger, better battery pack, lower MSRP

Just yesterday, we told you how Hyundai's 2013 Sonata Hybrid was late out of the gate (along with its mechanical twin, the Kia Optima Hybrid), with growing speculation suggesting that the company was revisiting its gas-electric sedan with an eye toward improving its efficiency.
Well, today Hyundai has released official details, and that's exactly what's happened. Sporting a larger starter generator, a higher output electric motor and a more potent 47 kW lithium polymer battery, the 2013 Sonata hybrid is more efficient than before. The revised hardware helps the sedan jump two miles per gallon combined over its 2012 predecessor. That pushes the 2013 Sonata Hybrid to 36 mpg city, 40 mpg highway and 38 mpg combined. Engineers also tweaked the machine's software, with revised driving pattern detection and engine on/off logic.

Hyundai New Generation i20 WRC previews next year's rally weapon

With just three events left in the 2015 World Rally Championship season, Hyundai Motorsport is sitting in second place in the teams' championship behind Volkswagen Motorsport. The South Korean company is already looking forward to next season, though, when it debuts a new WRC car based on the latest i20. Those attending the Frankfurt Motor Show are getting a preview of the future rally machine in a pristine racing livery ahead of hitting the dirt. Dubbed the New Generation i20 WRC, the car replaces the current i20-based rally car. The competition-spec body sports some big, boxed fenders at the front and rear, and the double-decker wing looks great at the back. Hyundai claims that the latest version also has better aerodynamics, a more efficient powertrain, and improved weight distribution. It's still undergoing rigorous testing and debuts at the Rally Monte Carlo next year. The racer was originally supposed to be based on the latest three-door i20, but a delay caused the five-door body to become the basis for the machine. Beyond the aggressive shape, some of the most obvious visual touches on the New Generation i20 WRC are the massive N logo in the grille and smaller badges on the fenders and wheels. These are supposed to denote the rally car's connection to Hyundai's freshly launched performance sub-brand. The company claims that the lightweight materials, engine tech, tight handling, and aero bits developed for its racers could find their way to the road through these upcoming vehicles. Hyundai Motor Reveals Passion for High Performance with N Sub-brand at Frankfurt Motor Show • Hyundai Motor's high performance sub-brand N takes center stage at the 2015 Frankfurt Motor Show • A preview of the New Generation i20 WRC car is presented alongside N performance concepts • A vision of high performance technology in Hyundai vehicles is shown with two dynamic concepts – RM15 and Hyundai N 2025 Vision Gran Turismo • Hyundai N Bobsleigh 2016, developed for the Korean national bobsleigh team, is displayed at the Motor Show September 15, 2015 - Hyundai Motor, the fastest growing automaker by brand value, showcases its high performance sub-brand N at the 2015 Frankfurt International Motor Show. Built on the foundation of the company's intensive product development and motorsport experiences, Hyundai N ultimately aims to bring 'the most thrilling winding road fun' to customers who truly love cars.