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The Hyundai Solus is a 500-hp Genesis Coupe for SEMA

Hyundai is working on a SEMA Show car again with its old pals at ARK Performance. This time the project is a wide-body Genesis Coupe dubbed the Solus, a performance concept theoretically aimed at the BMW M4 and Lexus RC F. The white paint is subtle for SEMA, but ARK Performance built new parts for practically the entire body. The bumper gets larger intakes and a carbon-fiber splitter, the fenders are widened at both ends, and a new hood fits the revised look well. Side skirts bring the styling treatment along the profile to highlight the more aggressive rear. The styling should mesh nicely with the 700-horsepower Tucson that's also coming to the event. ARK Performance didn't neglect the engine, stroking the V6 from 3.8 up to a full 4.0 liters and then adding a Rotrex supercharger. The result is a claimed 500 hp running to the rear through a six-speed manual. The company also installs its own coilover kit to help handling. This isn't the first Genesis Coupe Ark has tuned. The company has produced multiple tuned versions of the model for SEMA going back to 2010. Last year, it switched gears slightly with a 550-hp supercharged Genesis sedan called the AR550. Seventh Consecutive SEMA Vehicle Blends Premium and Performance Sponsorship Provided by Hyundai Car Care Express and Quaker State FOUNTAIN VALLEY, Calif., Sept. 30, 2015 – Leveraging its long-standing relationship with Hyundai Motor America, ARK Performance has released details on its race-inspired Solus Genesis Coupe, blending performance and luxury to take on vehicles like the BMW M4 and Lexus RC F. The vehicle will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT. For the tuner's seventh consecutive vehicle built for SEMA, ARK added performance and luxury in tandem, creating a premium coupe that can go toe-to-toe with top rivals from around the world. Building on the success of last year's AR550 Genesis Sedan, the vehicle's design focuses on creating a wider visual look to give a more powerful stance using ARK's own "Solus" wide body kit. The interior also has been given a complete makeover with a redesigned dashboard, race-bred steering wheel and gauges, with ample carbon fiber. The Solus Genesis Coupe is sponsored by Quaker State and Hyundai Assurance Car Care Express, with more than 300 service centers nationally. Car Care Express provides customers with quick oil changes, tire rotation and other basic services in less than an hour.

Hyundai is working on a real-life 'Aliens' exoskeleton

Lots of companies are working on exoskeleton suits, but most are designed to slightly increase your lifting capacity, prevent injuries or help you empathize. Not Hyundai, though – the South Korean automaker is aiming for something more extreme with a " wearable robot" that it likens to an Iron Man suit. Workers piloting the device can lift objects weighing "hundreds of kilograms," according to the company. Soldiers can also use it to pack up to 50 kilograms (110 pounds) over long distances. The suit is a juiced up version of the H-LEX "wearable walking assistant" that Hyundai introduced last year. Unlike that lightweight version, which is worn like a suit, the fully mechanized exoskeleton "wears" you. However, Hyundai also has another version (below) that's much more lightweight with just a mechanical spine and legs strapped to the user. That model is designed to help "paraplegics, the handicapped and the elderly," according to the company. Hyundai says the project is part of its "Next Mobility" system "that will lead to the free movement of people and things." In other words, the car manufacturer is angling the suits as transportation, where other companies, like Panasonic and Daewoo, see them strictly them strictly as worker aids. Like Hyundai, DARPA is building an exosuit for soldiers for its "Warrior Web" program. As companies like Ekso Bionics have shown, however, such robotic suits may have the highest potential as rehabilitation aids. Related Video: This article by Steve Dent originally ran on Engadget, the definitive guide to this connected life. Auto News Hyundai Technology Smartphone Future Vehicles Military

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.