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Keep it simple, stupid | 2017 Hyundai Ioniq Hybrid and Plug-In First Drive

The Ioniq is Hyundai's "golden medal project," conceived from the outset as a car to beat the Toyota Prius and be the most efficient on the market. Ki-Sang Lee, Hyundai's senior vice president in charge of eco R&D, promised that if they could accomplish that feat, he'd give every single engineer on the project a gold medal. The result of their work is an attractive trio – hybrid, plug-in hybrid, and electric – built on the company's first dedicated green vehicle platform. And Lee gave out more than 500 gold medals to his engineers. With a growing number of drivers – bolstered by Millenials replacing the buying power of baby boomers – who value efficiency and consider the environmental impact of their purchases, hybrids and electric cars should be a popular choice, right? While cheap gas has not helped to encourage people to make the switch to greener vehicles in the last couple years, the added cost and complexity of electrified cars have also been barriers to wider adoption. Hyundai's approach appears solid. The Ioniq hybrids are straightforward, affordable, and something drivers would be proud to own without appearing smug. So Hyundai has built the car people claim to want, but will the drivers show up at dealerships? The Ioniq is attractive for a number of reasons, not the least of which is pricing. The Ioniq Hybrid starts at $23,035, undercutting the Toyota Prius by $2,535 (with its base MSRP of $25,570). It's also more efficient, with EPA mpg figures of 57 city/59 highway/58 combined. The most efficient Prius (the Two Eco trim level) falls slightly short at 58 city/53 highway/56 combined. While the Ioniq Plug-In Hybrid doesn't have price or fuel economy figures yet – it doesn't go on sale until the fourth quarter of 2017 – we do know its 8.9-kW battery pack offers over 27 miles of all-electric range and can be topped off in 2.5 hours on a Level 2 charger. The Ioniq's green cred doesn't stop at its efficient powertrain. Sitting inside the cabin, you wouldn't realize that the soft plastics contain 25 percent sugar cane, or that the headliner and carpet contain about 20 percent of the same renewable plant material. There's no way to tell by look or feel that door trim uses recycled plastics mixed with wood powder and volcanic stone, making it 20 percent lighter. Interior metallic paints use soybean oil to lessen their environmental impact. Even better, it all agrees with the senses.

This is the Prius-fighting Hyundai Ioniq fully uncovered

Hyundai has thus far released a few teaser sketches to give us an idea of what its new Ioniq will look like, but this is our best look yet at the finished product. Spied completely undisguised during a video shoot, the forthcoming Ioniq looks pretty much exactly as you'd expect a dedicated electrified vehicle from Hyundai to look like. The Ioniq represents Korea's take on the four-door hybrid, ready to do battle with the likes of the Toyota Prius and Chevy Volt. Hyundai will offer three powertrain options, including a hybrid, plug-in hybrid, and full EV. The internal-combustion engine is expected to be a 1.6-liter inline-four, slotting in between the gasoline engines on the Volt (1.5 liters) and Prius (1.8 liters). It will be paired to an electric motor, and only Hyundai will let customers eliminate the ICE from the equation altogether – much like BMW does with the i3 – to more closely rival the Nissan Leaf instead. The front end looks distinctly Hyundai, while the tall tail closely follows the aerodynamic lead set by its rivals. And from what we can see so far, it looks like rearward visibility will be somewhat constricted by a high rear deck and small rear window. Earlier spy shots showed camouflaged prototypes with interiors that looked fairly similar to those on the Elantra and Sonata. Hyundai's most recent teaser renderings, however, showed promise for something more distinctive. One way or another, we'll find out soon enough, as the Ioniq is slated for unveiling in South Korea next month ahead of its motor show debuts in Geneva and New York in March and sales debuts later this year. Related Video: Featured Gallery 2017 Hyundai Ioniq: Undisguised Spy Shots Image Credit: Brian Williams / SpiedBilde Green Spy Photos Hyundai Electric Hybrid Sedan hyundai ioniq

Hyundai recalls 305k Sonatas for brake lights that stay on

Hyundai will recall 304,900 examples of the 2011-2012 Sonata because a problem with a part of the brake pedal might not allow the brake lights to shut off. The campaign specifically affects units with build dates between Dec. 11, 2009, and June 30, 2011, but the company has no reports of accidents or injuries from this issue. The brake pedal stopper pad on these vehicles can potentially deteriorate and allow the brake light switch to remain active after a driver releases it. If this happened, the lights would stay on at the back, and a person could shift out of park without depressing the pedal. The recall campaign will begin Jan. 11, and dealers will fix the problem with an improved version of the stopper pad. RECALL Subject : Brake Pedal Stopper Pad Deterioration Report Receipt Date: NOV 16, 2015 NHTSA Campaign Number: 15V759000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 304,900 All Products Associated with this Recall Vehicle Make Model Model Year(s) HYUNDAI SONATA 2011-2012 Details Manufacturer: Hyundai Motor America SUMMARY: Hyundai Motor America (Hyundai) is recalling certain model year 2011-2012 Sonata vehicles manufactured December 11, 2009 to June 30, 2011. In the affected vehicles, the brake pedal stopper pad can deteriorate allowing the stop lamp switch plunger to remain extended when the brake pedal is released. CONSEQUENCE: If the brake light switch plunger does not retract as it should when the brake pedal is not being pressed, the brake lights may stay illuminated preventing accurate communication to rearward following vehicles that the vehicle is slowing or stopping. Additionally, if the brake switch plunger is not retracted, then the transmission can be shifted out of PARK without depressing the brake pedal. Either condition increases the risk of a crash. REMEDY: Hyundai will notify owners, and dealers will replace the brake pedal stopper pad with an improved part, free of charge. The recall is expected to begin on January 11, 2016. Owners may contact Hyundai customer service at 1-855-671-3059. Hyundai's number for this recall is 136. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.