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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

2013 Hyundai Veloster Turbo: March 2013

Much of my time spent with the Veloster Turbo was under gray skies dumping inches of snow.
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2018 Hyundai Elantra GT Sport Quick Spin | More than just affordable

A few months ago, a discussion at Autoblog HQ led to the term mildly spicy. Cars like the Honda Civic Hatch, the Volkswagen Golf and Mazda3 aren't quite GTI or Focus ST-level hot hatches, but they still provide a great mix of fun, practicality and affordability. The Hyundai Elantra Sport fits the same basic mold, minus the hatchback. That's why we were so eager to get behind the wheel of the new Elantra GT Sport. Same premise, better form factor. The Elantra GT and sedan aren't as closely related as their name might suggest. The GT is actually based on the European i30 hatch, which is why the styling for the two models differs both inside and out. Think Volkswagen Golf and Jetta. The suspension tuning is also slightly different, but both cars share the same turbocharged 1.6-liter inline-four, mated to either a six-speed manual or a six-speed dual clutch transmission. It's good for 201 horsepower and 195 pound-feet of torque. That's roughly equal to the new 2017 Honda Civic Si, though the Honda weighs a few hundred pounds less than the Elantra. Still, the Elantra GT Sport feels just as quick as the Civic Si, even with the weight penalty. Minimal turbo lag means peak torque arrives at just 1,500 rpm. From there, power comes on smoothly, with all 201 horses running free at 6,000 rpm. The smooth shifter and well-placed clutch are a perfect match for the engine, even if it's not quite as slick as the Honda's. The dual clutch is a $1,000 option, but stick with the manual unless you really can't deal with three pedals. Michigan roads are known for being flat, straight and pockmarked. Thankfully, Hyundai managed to find some decent pavement just outside of Ann Arbor. The Elantra GT Sport uses MacPherson struts with twin-tube shocks up front with a multi-link independent suspension with monotube shocks out back. The standard Elantra GT uses a torsion beam out back, so the difference is noticeable. The ride is on the comfortable side of sporty. The car dealt with rough pavement well, though these were the best Michigan conditions we could have hoped for. It doesn't react quite as quickly as a Civic Si or Volkswagen GTI, but it feels right on par with with Civic Hatch Sport. Body roll is minimal and, given enough leeway, you can get the back end to rotate slightly when lifting off the throttle. There's mild understeer, but nothing egregious.