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Hyundai sketches Ioniq ahead of debut this month

Hyundai has an altogether new model coming soon. It's called the Ioniq, and it'll be a dedicated electrified vehicle with a choice of three powertrain options. The automaker is set to take the wraps off later this month in Korea, but before it does, it's giving us another advance look at the design. As we've seen from previous teasers and spy shots, the Ioniq is slated to blend elements from Hyundai's own design language with a form that ought to closely resemble, in abstract at least, those of rivals like the Chevy Volt and Toyota Prius. That means an aerodynamic shape ending with a high tail to get the most out of its powertrain. The interior promises to be both futuristic and comfortable. Underneath it all is a new platform developed specifically for the Ioniq and three levels of electrification. There'll be a gasoline-electric hybrid version, a plug-in hybrid, and a full EV. We should get out first look up close at the Ioniq at the Geneva Motor Show and New York Auto Show in March, following its reveal in Korea within weeks from now. But even before it's unveiled, Hyundai is already taking pre-orders in certain markets. HYUNDAI MOTOR REVEALS INTERIOR AND EXTERIOR RENDERINGS OF NEW IONIQ - New renderings reveal further innovations for the alternatively fueled IONIQ - Cutting-edge technology delivers class-leading aerodynamics and fuel efficiency - IONIQ introduces unique new vehicle design with three responsive powertrains - Pre-orders now being accepted in domestic market for the IONIQ, released later in 2016 January 5, 2016 – Hyundai Motor has revealed further details of the new IONIQ ahead of its launch in Korea later this month. The innovative alternative-fuel compact vehicle, now available for pre-order in selected markets, is the first-ever car to offer a choice of three efficient and ultra-low emission powertrain options in one body type. The latest interior and exterior renderings reveal more of the IONIQ's eco-friendly credentials, with its advanced powertrain technology central to Hyundai Motor's aim for the world's best hybrid fuel-efficiency. The newly-developed platform, available with full electric, plug-in petrol / electric hybrid, or petrol / electric hybrid powertrains, also delivers a fun and responsive driving experience to match the emotional appeal of the car'seye-catching lines. The exterior of the IONIQ features a distinguished, cutting-edge aerodynamic design.

Hyundai's Super Bowl ads score on Ad Meter

Pepsi and Anheuser-Busch have often dominated USA Today's influential Super Bowl Ad Meter, but this year Hyundai broke through as the first car company to capture the top spot. Hyundai's First Date spot shown during the first quarter earned a 6.90 rating to edge out Heinz's Weiner Stampede (6.63) and two Doritos' commercials, Utrasound (6.60) and Doritos Dogs (6.48). Two more Hyundai spots, Ryanville (6.27) and The Chase (6.19) gave the automaker three of the top six commercials during the Super Bowl. USA Today's Ad Meter has been a barometer that measures the success of ads during the Big Game since 1989. More than 19,000 panelists participated this year. They ranked each ad on a scale from zero to 10. Anheuser-Busch ads won the last three years. First Date stars comedian Kevin Hart as an overprotective dad in who uses Hyundai's Blue Link car finder feature in the Genesis to spy on his daughter during a first date. Ryanville showcases Ryan Reynolds to illustrate how the Elantra can help with the perils of distracted driving. The Chase also stars the Elantra and its Blue Link voice-activated auto start system, which are successfully used to evade bears. Related Video: Hyundai Dominates with Three of the Top Six Ads First Automaker to Take the USA TODAY Ad Meter Crown FOUNTAIN VALLEY, Calif., Feb. 8, 2016 – Hyundai became the first automotive company to win USA TODAY's coveted Ad Meter when its spot "First Date" beat out 63 other Super Bowl 50 commercials. Hyundai's impressive performance also included a fifth and sixth place finish for "Ryanville" and "The Chase" respectively, meaning Hyundai finished with three of the top six highest rated ads. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "On the biggest advertising day of the year, we wanted to entertain Super Bowl fans with creative storytelling and relevant, popular celebrities, while showcasing the innovative technology features of our vehicles. Our formula clearly resonated with the thousands of Ad Meter voters," said Dean Evans, chief marketing officer, Hyundai Motor America. "Kevin Hart's comedic chops coupled with a human truth people could connect with was a standout combination that put us over the top. It's an incredible conclusion to our first year as an official NFL sponsor that we won the Ad Meter for Super Bowl 50." "First Date," a 60-second spot featuring Kevin Hart, highlights one of the incredible technology features of Hyundai's premium Genesis sedan.

2023 New York Auto Show Mega Photo Gallery: See all the new cars from the show

The 2023 New York Auto Show was a rather lively show full of North American vehicle debuts and a lot of new metal we’ve never seen before. As always, we were on the ground covering it from every angle for you, including photographing all the reveals on the show floor. There were a ton of new EVs shown and even a stunning concept with the Genesis GV80 Coupe Concept. YouÂ’ll be able to see them all, from the production Ram REV to the little (but now much bigger) Kona, in the numerous galleries below.   2024 Kia EV9 2024 Kia EV9 View 7 Photos 2024 Kia EV9 GT-Line 2024 Kia EV9 GT-Line View 5 Photos 2025 Ram REV 2025 Ram 1500 REV View 6 Photos Genesis GV80 Coupe Concept Genesis GV80 Coupe Concept View 9 Photos 2024 Hyundai Kona Electric, N Line and Limited 2024 Hyundai Kona Electric View 21 Photos 2024 Jeep Wrangler 2024 Jeep Wrangler 4xe View 22 Photos 2024 Subaru Crosstrek Wilderness 2024 Subaru Crosstrek Wilderness View 14 Photos 2024 VW Atlas Peak Edition 2024 VW Atlas Peak Edition View 7 Photos Hyundai Ioniq 5 Disney100 Platinum Concept Hyundai Ioniq 5 Disney100 Platinum Concept View 9 Photos   Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Genesis GV80 Coupe Concept is coming to reality