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Keep it simple, stupid | 2017 Hyundai Ioniq Hybrid and Plug-In First Drive

The Ioniq is Hyundai's "golden medal project," conceived from the outset as a car to beat the Toyota Prius and be the most efficient on the market. Ki-Sang Lee, Hyundai's senior vice president in charge of eco R&D, promised that if they could accomplish that feat, he'd give every single engineer on the project a gold medal. The result of their work is an attractive trio – hybrid, plug-in hybrid, and electric – built on the company's first dedicated green vehicle platform. And Lee gave out more than 500 gold medals to his engineers. With a growing number of drivers – bolstered by Millenials replacing the buying power of baby boomers – who value efficiency and consider the environmental impact of their purchases, hybrids and electric cars should be a popular choice, right? While cheap gas has not helped to encourage people to make the switch to greener vehicles in the last couple years, the added cost and complexity of electrified cars have also been barriers to wider adoption. Hyundai's approach appears solid. The Ioniq hybrids are straightforward, affordable, and something drivers would be proud to own without appearing smug. So Hyundai has built the car people claim to want, but will the drivers show up at dealerships? The Ioniq is attractive for a number of reasons, not the least of which is pricing. The Ioniq Hybrid starts at $23,035, undercutting the Toyota Prius by $2,535 (with its base MSRP of $25,570). It's also more efficient, with EPA mpg figures of 57 city/59 highway/58 combined. The most efficient Prius (the Two Eco trim level) falls slightly short at 58 city/53 highway/56 combined. While the Ioniq Plug-In Hybrid doesn't have price or fuel economy figures yet – it doesn't go on sale until the fourth quarter of 2017 – we do know its 8.9-kW battery pack offers over 27 miles of all-electric range and can be topped off in 2.5 hours on a Level 2 charger. The Ioniq's green cred doesn't stop at its efficient powertrain. Sitting inside the cabin, you wouldn't realize that the soft plastics contain 25 percent sugar cane, or that the headliner and carpet contain about 20 percent of the same renewable plant material. There's no way to tell by look or feel that door trim uses recycled plastics mixed with wood powder and volcanic stone, making it 20 percent lighter. Interior metallic paints use soybean oil to lessen their environmental impact. Even better, it all agrees with the senses.

Kia, Hyundai testing big crossovers, and one looks like the Telluride

Big things are coming from Hyundai and Kia in the near future, and we mean literally. One of our spy photographers caught the companies each testing full-size crossover SUVs out in the snow. The Kia caught our attention in particular, because it looks quite a bit like the Kia Telluride concept from 2016. At the front of the Kia, the entire fascia looks boxy with nary a curve in sight. It also has low-set, squared-off headlights at the far edges; both prominent features on the concept, too. That theme carries over to the back, where the metal portion of the hatch looks plain and flat and is almost perfectly vertical. The glass area leans forward a bit. The taillights also look like those on the concept, with thin vertical portions that make a 90-degree turn inward at the top. A neat design touch not found on the concept are the slight glass extensions into the roof on each side of the windshield. When the concept Telluride was revealed, it was based on the Sorento platform and had a combined 400 horsepower. This power came from a 270-horsepower V6 and a 130-horsepower electric motor, which Kia claimed would provide 30 mpg in all-wheel-drive form. We expect that the Telluride will mainly be offered in non-hybrid forms, and perhaps in diesel form, since this prototype was testing alongside a Volvo XC90 diesel. But we also wouldn't necessarily rule out a hybrid variant like the concept. Kia and Hyundai both are getting serious about hybrids and electrification, and if Kia is targeting something like the XC90, which itself offers a hybrid powertrain, it would make sense that Kia is planning to offer a competing product. A Kia executive said news about the production model is coming "soon," so we'll probably learn more about the production Telluride sometime this year, probably no earlier than the New York Auto Show. View 16 Photos As for the big Hyundai, it will likely take the space the newly downsized Santa Fe has vacated. We're not sure what it might be called, but the last time Hyundai had a crossover bigger than the Santa Fe, it was called the Veracruz, so the name could make a return. Styling-wise, the front of this full-size crossover is right in line with the rest of Hyundai's new-generation crossovers. It has the split headlight design that first showed up on the Kona, with the lower lamps providing primary illumination, and the thin, scowling upper lamps working mainly as daytime running lights.

Hyundai Veloster Re:Flex edition hits showrooms with $21,650* MSRP

It's been several months since Hyundai first revealed the Veloster Re:Flex at the Chicago Auto Show. The special-edition of the quirky Korean hatchback features an array of chrome accents and exclusive available Ice Pearl paint along with LED lighting, red or black leather interior, and of course special badging all around, available exclusively with the 1.6-liter naturally aspirated four-cylinder engine and six-speed dual-clutch gearbox.
Limited to just 3,000 units, Hyundai has now released pricing for the Veloster Re:Flex edition at $21,650, plus the standard $810 destination charge, for a delivered total of $22,460. That makes it $3,850 more expensive than the base Veloster (at $17,800 list or $18,610 delivered), but add to that the $1,250 for the DCT and you're already looking at $19,860 delivered. Add on the $1,800 Style Package (all of whose equipment is included in the Re:Flex save the panoramic roof) and you're looking at a delivered price of $21,660, so in the end the actual premium Hyundai's getting for the Re:Flex edition is $800 (plus whatever the missing sunroof is worth to you, because you can't option that separate of the aforementioned Style Package anyway). Details in the press release below.