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2018 Hyundai Sonata Sport Quick Spin Review | Returning to the revolution

The 2018 Hyundai Sonata represents a course correction of the sort that just wasn't needed with the previous-generation model. Besides a few added features here and there, that car really didn't change much during the course of its lifetime, and frankly, it didn't need to. When something works, don't screw it up. It arrived at a time when Honda and Toyota were pretty much phoning it in, and boasted a revolutionary design that quite literally changed the way midsize family sedans look to this day. Toyota designer Ian Cartabiano told me that Sonata was one of the few cars over the years that made his fellow designers wake up a bit and realize the game was changing. Then, after staging a revolution, Hyundai played it safe. The Sonata introduced three years ago was conservative to the point of anonymity outside, while not really moving the needle on the vehicle dynamics front. If there was one, clear area where that revolutionary Sonata fell short -- and indeed virtually every Hyundai -- it was in the sophistication and poise it demonstrated out on the road. Well, after the cool reception to the model redesign, Hyundai got a wake up call of its own. This 2018 Hyundai Sonata gets a rather significant facelift, adopting the curvy trapezoidal grille found on more recently introduced models, and ditching its conservative anonymity for a more organic overall appearance certainly in keeping with its "Fluidic Sculpture" predecessor. The rear was also redone with more tapered, dare I say "aggressive" taillights and the license plate relocated to the bumper. Is the end result a great-looking car? Shoulder shrug, but it's sure better than before. Compare the 2018 Hyundai Sonata to its rivals using the Autoblog Compare Cars tool. 2018 Hyundai Sonata Sport View 5 Photos However, I knew the 2018 Sonata looked different. I was quite frankly not expecting it to drive different, because when you review cars long enough, you start to know what a particular brand's cars feel like behind the wheel. There'll be subtle changes over the years, but the language remains the same. Well, the Sonata has been hitting the Rosetta Stone. The change is immediately apparent. The on-center steering feel is crisp, the turn-in more immediate and effort is consistent. It just feels "right" now whereas before turning the Sonata was one of numb indifference.

Hyundai, Kia launching dedicated hybrids in 2017

The currently weak green car market isn't stopping Hyundai and Kia from staging an ongoing electrified onslaught, and it's primed to just keep growing. Already familiar with the field thanks to vehicles like the Sonata Hybrid, Tucson Fuel Cell, and Kia Soul EV, for the 2017 model year the Korean siblings are launching their first dedicated hybrids, according to Automotive News. Since last year, the hybrids have been spotted testing several times while wearing heavy camouflage. Hyundai's version will reportedly be styled as a Chevrolet Volt-fighting sedan. Conversely, Kia will go for a more directly Prius-challenging hatchback. Underneath, they'll share a powertrain consisting of a direct-injected, 1.6-liter four-cylinder and electric motor. Both will use the same platform based on the next-gen Elantra and Forte, according to Automotive News. In addition, Hyundai will get a pure EV version of its model to launch in California in 2017, while Kia reportedly won't. According to Automotive News, the companies' strategy is reportedly to be ready when gas prices eventually rise again. "When they come back up and people start looking for hybrids again, it'll be very nice to be able to give buyers an option besides just the Prius," said Adam Kraushaar, president of a New Jersey Hyundai dealer. Further complimenting the electrified plans, a plug-in version of the Kia Optima Hybrid is also reportedly on the way. With its launch, the two brands would have a total of nine hybrid, EV or fuel cell vehicles on offer by the 2018 model year.

Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.