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Hyundai's Genesis luxury brand not going to Europe this decade

After dipping into the premium market with the Genesis and Equus sedans, Hyundai made headlines with the planned launch of a separate premium brand, Genesis. It starts with the renamed G80 (nee Genesis) and redesigned G90 (Equus) sedans here in the US, but European consumers will have to wait. "To launch a premium brand in Europe is a challenge and it's an even bigger challenge if you don't have the products you need for the market," Hyundai Europe Chief Operating Officer Thomas Schmid told Automotive News Europe. "Europe won't see it before 2019. The main reason is we need different powertrains." Powertrains aren't the brand's only shortcoming. With the G70 – a 3 Series competitor – coming as the third showroom product, the brand also won't have a competitor in the increasingly important crossover ranks. As Schmid told ANE, "we don't yet see the right moment to do it because at the end, we want to be successful, and successful also means profitable." Initially, Genesis will launch in North America, the Middle East, China, and South Korea. Pushing back the European launch to 2019 or 2020 should give Genesis some breathing room, ANE reports. By that point, the company will offer six different vehicles, including two CUVs. According to Schmid, the brand would launch in Europe with just five vehicles. At halfway through 2016 and nothing but the G70 on the radar, expect an aggressive product launch schedule in the coming years if Genesis is going to stick to that timeline. Related Video: Featured Gallery Genesis Hybrid Sport Sedan Concept View 10 Photos News Source: Automotive News EuropeImage Credit: Genesis Genesis Hyundai Crossover Luxury

2018 Hyundai Sonata First Drive | An infield home run

Baseball's boring. At least that's what anyone thinks who doesn't understand that it's an exciting game of inches. To wit, the same can be said for the crowded midsize family sedan segment. Unlike the all-new Toyota Camry and the upcoming 10th-generation Honda Accord, the Sonata is a refresh of the existing model. Hyundai is still in it, but can it improve sales in a segment being eaten alive by crossovers? At first glance, the most significant change to the new-look Sonata is the front end with a new cascading grille, which is longer and more contoured. This grille will make its way across all models as a major part of Hyundai's new corporate design language. Hyundai claims to be the only car company that manufactures its own steel, and this cascading design is inspired by the flow of molten steel as it's poured. With an elongated front end, new character lines on the hood and front bumper, and slimmer LED headlights, revisions give the entire car a more aggressive appearance and sportier stance. At the rear, moving the license plate from the trunk to the bumper was a good choice. It simplifies the back end, better showcasing the sheetmetal and allowing the trunk lid and redesigned taillights to take center stage. Turbo models will get a twin exhaust, increasing the sporty feel even more. Inside the Sonata, the facelifted center stack features a seven-inch touchscreen monitor (eight-inch on the Limited edition. The audio controls are more streamlined to give the entire unit a less bulky appearance, and a sporty, leather-wrapped three-spoke steering wheel complements other goodies such as leather seats. The biggest change in trim levels comes with the addition of the SEL model, just above the SE and Eco models, which includes even more features for about $1,600. Gone for 2018 is the six-speed transmission from the turbocharged 2.0-liter models, replaced by the all-new eight-speed that adds ratio range at both top and bottom. The power is unchanged at 245 horsepower, but remember that the BMW 330i's 2.0-liter turbo makes 248 hp, so Hyundai's engine is in the ballpark with those from established luxury brands. Even with that power, don't count on racy launches, as there's plenty of lag. Once the turbo is spooled up, the engine has moxie. We drove two trim levels, the Sport and the Limited 2.0T. The ride is plenty comfortable on the refined chassis and updated rear suspension, which includes an increase in trailing-arm thickness to stiffen the suspension.

2018 Hyundai Sonata Sport Quick Spin Review | Returning to the revolution

The 2018 Hyundai Sonata represents a course correction of the sort that just wasn't needed with the previous-generation model. Besides a few added features here and there, that car really didn't change much during the course of its lifetime, and frankly, it didn't need to. When something works, don't screw it up. It arrived at a time when Honda and Toyota were pretty much phoning it in, and boasted a revolutionary design that quite literally changed the way midsize family sedans look to this day. Toyota designer Ian Cartabiano told me that Sonata was one of the few cars over the years that made his fellow designers wake up a bit and realize the game was changing. Then, after staging a revolution, Hyundai played it safe. The Sonata introduced three years ago was conservative to the point of anonymity outside, while not really moving the needle on the vehicle dynamics front. If there was one, clear area where that revolutionary Sonata fell short -- and indeed virtually every Hyundai -- it was in the sophistication and poise it demonstrated out on the road. Well, after the cool reception to the model redesign, Hyundai got a wake up call of its own. This 2018 Hyundai Sonata gets a rather significant facelift, adopting the curvy trapezoidal grille found on more recently introduced models, and ditching its conservative anonymity for a more organic overall appearance certainly in keeping with its "Fluidic Sculpture" predecessor. The rear was also redone with more tapered, dare I say "aggressive" taillights and the license plate relocated to the bumper. Is the end result a great-looking car? Shoulder shrug, but it's sure better than before. Compare the 2018 Hyundai Sonata to its rivals using the Autoblog Compare Cars tool. 2018 Hyundai Sonata Sport View 5 Photos However, I knew the 2018 Sonata looked different. I was quite frankly not expecting it to drive different, because when you review cars long enough, you start to know what a particular brand's cars feel like behind the wheel. There'll be subtle changes over the years, but the language remains the same. Well, the Sonata has been hitting the Rosetta Stone. The change is immediately apparent. The on-center steering feel is crisp, the turn-in more immediate and effort is consistent. It just feels "right" now whereas before turning the Sonata was one of numb indifference.